Common Pitfalls In Facebook Ads And How To Avoid Them

There are lots of common pitfalls with Facebook ads. They’re focusing on the wrong things, which leads to poor results. It may be because Facebook’s ad platform, especially Ads Manager, is pretty complex. Meta has added more features over the years, giving advertisers extra control and flexibility, which advanced advertisers may appreciate. But this can also make it confusing, even for experienced advertisers.

The result of this is that many advertisers get caught up in all the choices: "Should I run this type of campaign?" "What setting should I use?" "Should I try this new option?" This leads them to spend time on things that don’t really matter or that have only a minor impact. And because time and budget are limited, spending effort in the wrong places hurts their chances of success.

In this article, we’ll cover the common pitfalls in Facebook Ads and how to avoid them and the five most important things to focus on in Facebook and Instagram advertising. If you get these five things right, you’ll see better results.

Common Pitfalls In Facebook Ads And How To Avoid Them

1. Having No creative Testing

One common pitfall that many advertisers make is not having enough creative testing. Today, the most important work in your Facebook ads comes from testing new creative ideas. This means trying different concepts, angles, formats, and anything else you can think of based on what you know about your audience.

Here’s how to structure your testing for success, and this is what we use to help clients scale from $1 to $1,000 per day in just 60 days. The structure is simple: you start with one main CBO (Campaign Budget Optimization) campaign. Inside that campaign, you’ll add new ad sets every week. Ideally, you’ll add one or two new tests each week. If you have a bigger budget, you can test more frequently.

Remember, if you add five or ten ad sets each week, they won’t all get much spend. That’s why adding just one or two new tests each week works best. For each test, you should create three different ads. If you have a bigger budget, you can make smaller changes to the creative—like adjusting the headline or colors. Even small tweaks can show noticeable results when you're spending a lot.

On the other hand, if your budget is smaller, you’ll want to make bigger changes in your tests. For example, you might change the entire image while keeping the headline the same, or try different benefits with the same image. The key is to make noticeable changes that stand out, not just tiny adjustments.

Lastly, inside each ad, make sure to include at least two different headlines and two primary texts. This gives Facebook more options to test within each ad, so you don’t have to create multiple ads. Instead, you’ll have multiple variations within a single ad, increasing the chances of finding what works best.

Another important tip is to make sure you spend at least $5 to $10 on each ad set. This helps make sure Facebook gives your new tests a fair chance to perform. Often, Facebook will favor the ads that are already performing well and spend more on them, which limits your ability to test new ideas. You don’t want to waste money, but you do want to give new ads some budget to see if they can become successful. Spending $5 to $10 on each test gives Facebook enough data to decide if the ad will do well and if it deserves more budget.

When managing your testing, if an ad doesn't make any sales after 4 or 5 days, depending on your target CPA (Cost Per Acquisition), you should cut it. Or if it makes sales but costs too much (like 3 times your target CPA), you should stop it. Repeat this process every week to keep your testing organized and efficient.

This is the first and most important step. Many brands skip this and just add ads to a campaign without proper testing, then wonder why they’re not getting good results. You need to put in the effort and test new ads weekly to improve your campaigns.

1. High View Conversion

Next, let's talk about high view-through conversions. So, what are view-through conversions? These happen when someone sees your ad but doesn’t click it. Later, they convert through another action, like an email, and Facebook still credits the sale to the ad. However, this isn’t always the real reason they made the purchase.

The issue with this is, if you're running email marketing at the same time, many repeat customers may show up. With one-day view conversions, Facebook might count these as conversions from the ad, which can falsely improve your return on ad spend (ROAS) and lower your cost per acquisition (CPA). This can make your results look better than they actually are, because it’s hard to tell whether the sale came from the ad or from your email campaign.

To fix this, go to the ad set level and find the "attribution setting." Change it from one-day view to only 7-day click for all your campaigns. For most brands, this will give you the most accurate results. If you're spending millions on ads, you might use one-day view, but for most businesses, 7-day click is better. This will help you get a clearer picture of how well your ads are really performing.

1. No existing customer exclusion

Another common pitfall is that many brands don't exclude existing customers when running ads. This is important because excluding customers allows you to focus on getting new ones. Most businesses are trying to get new customers, while keeping current ones engaged through methods like email, SMS, and social media. But sometimes Facebook targets your current customers instead, since they're more likely to buy again.

You don't want this to happen because it keeps you from reaching fresh customers. To make sure you're targeting new ones, go to the ad set level and click on "Click to Original Audiences." Facebook will try to push you to Advantage Plus audiences, but click to the original audiences instead. Then, you'll add a custom audience using the purchase pixel (set to 180 days, which is the max Facebook allows) and a customer list from your email software, like Klaviyo. This will ensure your ads are reaching new customers, not just repeat buyers.

The great thing about this setup is that it updates daily, so your ads will automatically exclude customers who have already purchased from you, without any extra effort on your part. It's important to use both your Pixel and Klaviyo lists to make sure you're targeting new customers as much as possible. Facebook won’t catch every existing customer, but using both tools together will help you reach more new people and fewer repeat buyers.

In the Facebook ads platform, you’ll see a breakdown of how many of your ads are reaching new customers, existing ones, and those Facebook can’t track. To connect Klaviyo with Facebook, go to the "Integrations" section in Klaviyo, link your Meta ad account, and then add a custom audience sync. This sync will automatically connect to Facebook, and it’s a simple, one-time setup. Once it’s done, you won’t need to repeat it.

1. Lack Of Optimization

Lack of optimizing their Ads is another common pitfall brands make. Sometimes, people think they shouldn’t change anything in their ads, but this can hurt performance. It’s important to make improvements on a regular basis, like cutting ads that aren't working, increasing budgets for ads that are performing well, and testing new ideas. You should be doing this every week in a planned and organized way.

Here’s a simple way to do this:

1. Has the ad been running for 7 days?

- If no, check if it’s getting any sales. If it’s getting sales, let it run. If not, check if it has any spend. If yes, and it’s still not doing well, you can cut it. If there’s no spend, let it run for more data.

- If yes, check if it’s getting any spend. If it has no spend, let it run. If it has spend, check the cost per sale (CPA). If it’s under your target, you can increase the budget. If it’s above the target, cut the ad.

By following this simple structure, you can make decisions based on actual data and avoid wasting money on ads that aren't working.

1. Too many campaigns

Finally, let’s talk about having too many campaigns. I always recommend simplifying your setup with account consolidation. Most brands can run their ads under one campaign, not five. The way to do this is by having just one CBO (Campaign Budget Optimization) campaign and adding new ad sets each week to test. There's no need to over complicate things. Having too many campaigns makes it harder to manage and figure out what's working. Plus, your budget gets spread too thin.

By keeping everything in one campaign, Meta will automatically adjust the budget based on what performs best. It’s much easier this way and helps you get better results.

So, keep it simple. Stick with one campaign for most of your ads.

Five Most important things to focus on Facebook Ads

One thing is to avoid pitfalls, another thing is to start doing things that will help your Facebook. So, let's look at some important things to focus on Facebook Ads.

1. performance goal

Many Facebook advertisers focus a lot on picking the right campaign objective, thinking it’s the most important part. But actually, the campaign objective mainly affects which options you’ll see for something even more important: the performance goal.

The performance goal tells Meta what you really want from your campaign. It’s what you’re optimizing for—what outcome you’re hoping to achieve. But it’s not always obvious. Depending on your chosen campaign objective, you’ll see different performance goal options. For example, if you choose the “Leads” objective, you might have the option to optimize for “Get as many conversions or leads as possible.” This is usually the best choice for a leads campaign, but you could also pick goals like “Get as many link clicks as possible” or “Get as many landing page views as possible.”

Now, here’s an interesting part: if you set a leads campaign to optimize for link clicks, it’ll work the same way as a traffic campaign also set to optimize for link clicks. In this case, there’s no advantage to using a leads campaign over a traffic campaign. So, it’s really the performance goal that makes the difference, not the campaign objective itself.

When you’re setting up Facebook ads, it’s crucial to make sure your performance goal actually matches what you want. For instance, if you’re running a "Leads" campaign, aim to get as many leads as possible. If it’s a "Sales" campaign, you’ll want to focus on getting as many purchases as possible or maximizing your return on ad spend (if your account setup allows for that kind of tracking).

The performance goal you choose isn’t a small detail—it’s incredibly important. Meta’s algorithm is very good at finding people likely to take the specific action you’re looking for. If you tell Meta you want link clicks, you’ll probably get lots of them, often at a low cost. But will those people actually become leads or make purchases? Often, no. But if you set your goal to "leads" or "sales," Meta will try to find people who are more likely to take those actions instead.

Choosing the right performance goal can lead to a huge difference in results—sometimes even doubling the effectiveness of your campaign. For example, a "Leads" campaign set to optimize for leads usually performs much better than a traffic campaign or a "Leads" campaign set to optimize for clicks, especially when comparing cost per lead or total leads on the same budget. So, it’s essential to select a goal that truly fits your business aim.

To keep it simple, pick a goal that reflects what you really want. If you want leads, set it for leads. If you’re aiming for sales, set it for sales. Or if you just want to reach a wide audience, it’s fine to use an "Awareness" campaign with a goal like "maximize reach." Just remember to ask yourself, "What’s my main goal here?" and set your performance goal to match that.

1. Tracking the actions that people take

The next key to success with Facebook and Instagram ads is being able to track what people do after they click on your ad. Do they go on to make a purchase? Do they sign up as a lead? Which pages do they visit? Tracking these actions is essential.

For your performance goal to work—like optimizing for leads or sales—Meta needs to know what a lead or sale looks like on your website. Without proper tracking, you won’t have accurate data to see which ads are doing well, and Meta won’t be able to adjust to get you more of the actions you want. You’ll miss out on opportunities to turn off under performing ads, boost the effective ones, and improve your results.

To get this tracking right, make sure you have both the Facebook pixel and the Conversions API installed on your website. These tools help you track important actions, allowing Meta’s algorithm to work better and giving you the data you need to make good decisions.

Accurate tracking benefits you as an advertiser and helps Meta’s system optimize more effectively—both of which can make a big difference in your campaign results.

1. Offer

One of the most important parts of any Facebook or Instagram ad campaign is the offer itself—what people get when they take the action you want, whether that’s buying a product or signing up for a service. How you present that offer, how appealing it is, and how you package it make a huge difference.

The reason the offer matters so much is simple: even if your ad setup isn’t perfect, a strong offer can still bring in good results. On the other hand, if you’ve optimized everything but the offer doesn’t grab people’s interest, the campaign will probably fall flat.

Let’s go over some quick examples to help you improve your offer. Often, when someone asks for advice on why their ads aren’t working, the answer may be that their offer might not be compelling enough. So here are some ideas to consider as you work on making your offer more enticing.

HOW TO IMPROVE YOUR OFFER

One of the best examples of how powerful a good offer can be was with a client selling a product that cost about £3,000 to install in people’s homes. The ads were supposed to generate leads for sales calls and focused on benefits like top-notch customer service and professional installation.

The results were decent, but not amazing. Then, a huge change was made by offering a finance option. Instead of saying, “This is the total cost,” we highlighted that customers could get this product for just £9 a week, spread over a long period—about six years. Plus, installation could happen within 48 hours of inquiry, making it fast and hassle-free.

This new offer totally transformed the campaign. By focusing on affordability and speed, we made the offer much more attractive, and the results were incredible.

When we switched the offer, that campaign took off. Instead of just saying, "This is a great product," we changed it to: “Here’s a finance option, pay just a small amount per week, it’s cheaper than you thought, and installation happens within 48 hours.” That made the offer so much more attractive, and the leads started pouring in. We had to pause the campaign several times because the business couldn’t keep up with the number of leads.

Another way to improve your offer is by adding something new and unique to your product or service—something no one else is offering. If customers see that your product can do something special, it can catch their interest and lead to more sales.

For services, offering a guarantee can also be a game-changer. When you tell customers, “We guarantee results or you don’t pay,” or “We’ll keep working with you until you get the result you want,” it shows confidence in what you offer. This can greatly increase your lead or sale rate.

Think about your offer carefully. Making small improvements can dramatically increase your results, often in no time at all. If you can make your offer better, you could see a huge boost in performance for your Facebook and Instagram ads.

1. Lifetime customer value

Many Facebook advertisers are so focused on tweaking their campaigns—trying to reduce costs by a dollar here or improve their cost per lead by a small percent—that they overlook a much bigger opportunity.

There’s only so much you can lower your cost per conversion once your ads are performing well. But there’s a lot more room to grow your lifetime customer value. In fact, it’s often easier to double how much each customer spends with you over time than to cut your ad costs in half.

By focusing on increasing lifetime customer value, you can see a huge impact on your return on ad spend (ROAS), even if your ad campaigns stay the same. Doubling customer value doubles your ROAS, which strengthens your business. It also helps you handle challenges like dips in ad performance or increased competition, since you’ll be making more per customer than before.

So, instead of putting all your effort into squeezing small improvements from your ad costs, think about ways to encourage repeat business or increase the average customer spend. It’s one of the most powerful ways to boost your results and keep your business strong.

There are several ways to increase lifetime customer value. One powerful method is through referrals. If your product or service is excellent, customers are more likely to recommend it to others. Knowing that each new customer could bring in another through word-of-mouth can make your ad campaigns even more profitable.

Another approach is to focus on repeat purchases. High product and service quality is crucial, but so is staying in touch with customers. You can use retargeting ads, email follow-ups, SMS marketing, or other strategies to keep customers engaged and encourage them to buy again.

A subscription model can also be effective, bringing in recurring revenue. And you might consider simply charging more for your product or service if you can offer added value to justify it. Offering cross-sells and upsells—additional products that your customers may like—can also increase customer spending over time.

Many Facebook advertisers overlook these tactics, but increasing customer value can make a big impact. If you can triple the value of each customer, you can afford to spend more on acquiring new customers and still come out ahead. In general, this can lead to a much more profitable business.

1. Ad Creative

The ad creative is what your audience actually sees—it’s the images, videos, and text that grab their attention (or don’t). While some advertisers focus heavily on adjusting account settings, these settings are becoming less crucial as Facebook automates more of the process. What really matters is how the ad looks and feels to potential customers.

A good ad creative can make people think, “This looks interesting; I want to know more.” It creates a strong impression of your brand and can make a huge difference in results.

It's important that advertisers invest more time and money into high-quality creative. Many advertisers pour most of their budget into running the campaign itself but spend very little on creating compelling visuals or messages. Sometimes, just taking a small portion of your ad budget—say, 10%—and using it to hire a professional designer, photographer, or video editor can greatly improve your results. High-quality creative can make a big difference in how people respond to your ads.

If you spend just 10% of your ad budget on improving your creativity, will you see better results? Yes, absolutely. It’s common to see improvements of 30%, 40%, or even more—sometimes even up to 60%—just by upgrading the quality of your ad creative. So, the money spent on better creative will quickly pay off.

Conclusion

To make your Facebook Ads more successful and profitable, start by avoiding these common mistakes and applying the suggested fixes. Regular testing, optimizing, and analyzing are key to getting great results.

Need expert help to boost your Facebook Ads performance? Book a discovery call with us, and our team will work with you to create a strategy that fits your business goals.

By kingkentus

How To Market Your Products Effectively

Many new business owners are struggling how to market their products effectively. They post a product picture on Instagram, add random hashtags, list a price, and say “buy now”—hoping customers will come running to buy. But when that doesn’t happen, they feel frustrated, lost, and desperate.

In this article, we’ll go over five simple marketing tips that can help you make a real difference in your business success.

Simple Tips To Market Your Products Effectively

1. Sell An Experience, Not Just A Product.

When you sell a product, it's important to think about the entire experience you’re creating for your customer. For example, if you own a hair company, you should focus on giving customers a full experience before they make a purchase. Don't just show them hair bundles; also ask questions like, “How long do you want it to be?” “What color are you looking for?” and “What kind of curls do you like?” This way, you could find the best match for each customer.

Also, let customers try on the wigs. Don't just hand it to them; place it on their head and style it based on what they want. This will give them a “before and after” experience that felt like a mini-makeover. Seeing the transformation often encouraged them to buy the wig they tried on or to order one customized for them.

Now, that works in a physical store, but what about online businesses? The best way to offer a similar experience online is through video. For example, if you sell wigs, you could make a before-and-after video. Show how a person looks before wearing the wig, then show the change once they have it on.

Another way to make great marketing videos is by showing how your product is made. For example, if you sell wigs, you could film short clips that show each step, like laying out the hair bundles, sewing the wig on a mannequin head, and finally showing the finished product. This gives potential customers a behind-the-scenes view and builds their interest in buying from you.

You could also make videos demonstrating how to market your products. Using wigs as an example, you could show different ways to style the same wig, or the range of colors and curl types available. This helps people see the versatility of your product.

If you sell food items, like jam or honey, you could make videos showing creative ways to enjoy them. Let’s say you sell egusi soup. You could make a video on different ways to serve it—like with rice or different traditional foods. By showing unique ways to use your product, you make it more appealing and can even justify a higher price than competitors.

1. Sell The Benefits, Not The Features Of Your Product.

Customers care most about how a product will improve their life. They’re always thinking, “What’s in it for me?” They aren’t focused on how great your product is on its own—they want to know what it will do for them. So, try to paint a picture of what life is like when you market your products effectively, showing the positive impact it can have.

A great example of this approach is how Apple launched the iPod. Instead of saying it had “5 GB of storage,” they simply said, “1,000 songs in your pocket.” This wasn’t about the tech specs; it was about a new, exciting experience: having your music collection with you anywhere.

You don’t need to promise life-changing results to show a benefit. Let’s say you sell perfume. Instead of just describing the scent, you could talk about how people will compliment the buyer on smelling nice or how wearing a great fragrance can boost their confidence. By focusing on the benefits, you make the product feel more valuable to your customers.

1. Move People Further Away From Pain Or Take Them Closer Towards Pleasure.

Another helpful tip is to show how your product either solves a problem or brings extra joy. Most customers have a specific need or a desire they want fulfilled. When you talk about how to market your products, highlight how it addresses that need. For instance, if you run a delivery service, you’re helping businesses to market your products to customers, and you’re also helping customers who prefer the convenience of delivery instead of going to a store.

However, not every product is about solving a problem. Luxury items—like high-end fashion, art, or designer accessories—are often bought for the enjoyment they bring, not because they fill a specific need. If you sell something like this, focus on the pleasure or excitement people feel when they own your product.

1. Know That Selling Is An Exchange Of Value.

It’s important to remember that selling is really an exchange of value. Both the buyer and the seller gain something from the transaction. No one is taking advantage of the other; instead, both are trading something valuable. For example, if you want a dress and you meet someone that have one, you pay them money, and in return, they give you the dress. It’s a fair exchange where each side gets what they want.

The more your customer feels that they’re receiving value from the deal, the more likely they are to buy from you—and to keep coming back for more.

• Do Not Compete Based On Price, Compete Based On Value.

Here’s an example to show why selling quality matters.

Let’s say you sell handbags, and a customer asks why yours cost 8,000 when they can get a bag for 2,000. You can explain that cheaper bags may not last and that they might end up spending more than 8,000 buying replacements. By investing in a quality product, they could use the same bag for several years.

In the end, customers care about getting value for their money. They want to know why they should pay a higher price, so instead of focusing on selling cheap products, focus on selling quality. Then, explain to customers how that quality benefits them in the long run.

How To Market A Digital Product

• Strategy Number 1: Email Marketing

Even today, email marketing remains a powerful tool, and with email automation, you can set up a system that markets and sells for you even when you're not working.

For most digital products, a lead magnet is a great way to encourage people to join your list. Once they sign up, a 5-email drip sequence can help guide them toward buying. A "drip sequence" means a series of five emails that are automatically sent to each new subscriber on a set schedule. Each email is crafted to build interest, so by the fifth one, the reader is more likely to make a purchase.

Here’s a simple guide to what each of the five emails should do in your sequence:

- Email 1: Say Hello and Spark Interest – Start with a friendly introduction to yourself and ask a question that touches on a problem they might be facing. This helps build a connection right from the start.

- Email 2: Share Useful Tips – Now, offer some helpful tips or advice that relate to the problem you mentioned earlier. This shows your new subscriber that you’re here to help and have valuable insights.

- Email 3: Introduce Your Solution – By now, they see you as knowledgeable and trustworthy, so it’s a good time to introduce your product as a solution to their problem. Keep it casual; you’re not pushing them to buy just yet but letting them know your product could be the answer.

- Email 4: Address Concerns – Use this email to address any doubts or questions they might have about your product. This way, you’re helping clear up anything that might keep them from making a decision.

- Email 5: Make the Final Offer – If they’ve read through all your emails, they’re likely interested. This is the time to make your best offer and encourage them to buy.

To make this work well, schedule the first email to go out right after they sign up. The others should follow every couple of days, or even daily if you prefer. Don’t wait too long; many people are ready to buy shortly after joining your list, so keep the momentum going.

• Strategy Number 2: Guest Post

Guest posting for a website or another creator with a strong following is a smart way to reach a new audience. This approach can help you grow your email list and even sell your digital product.

Start by finding creators or publications with followers who are similar to your target audience. The closer their audience is to yours, the more likely you are to connect with new people who find value in what you offer. When you reach out, make it clear that your goal is to give their audience useful content. Even if it’s not a direct promotion, pointing them to helpful resources and people (like you!) adds value.

Offer your help without any strings attached. Most of the time, the person or publication you’re posting for will allow you to introduce yourself and share where people can find you online. Sometimes they’ll even invite you to make a sales pitch. Don’t expect this, but be prepared to promote yourself if you get the chance.

Don’t just aim for big influencers. While connecting with someone who has hundreds of thousands of followers is great, studies show that guest posting often works best with micro-influencers (those with audiences between 1,000 and 100,000 followers). Building connections for guest posting takes time, so don’t get discouraged if you don’t get immediate results.

• Strategy Number 3: Host a Free Webinar

One great way to sell your digital product is by hosting a webinar. Webinars let you interact directly with people, giving them useful information for free and encouraging them to buy by the end of the session. Here are some quick tips to making exciting webinars:

- Attract people to your webinar by promising to help with a small problem related to what you offer.

- Make sure to deliver on that promise during your presentation.

- Show how your product can address an even bigger or related issue.

- Offer a special discount or bonus for anyone who purchases during or soon after the webinar.

Live webinars are highly engaging, but recorded webinars can work just as well as a sales tool and can even be sold as digital products themselves.

• Strategy Number 4: Get Customer Reviews

Getting reviews is key for building trust with potential customers, but what if you haven’t made any sales yet? Simple: try a “beta version.” Start by inviting a small group of 15-20 people—friends, family, or people in your audience who match your ideal customer profile. Offer them early access to your digital product in exchange for honest feedback.

Most people will be excited to try it out and willing to give a review, though you might need to follow up to encourage them. When you ask for reviews, request specific details about their experience and examples of how your product helped them or solved a problem. These reviews are valuable assets that you can use on your social media, in emails, in webinars, and especially on your sales page—where we’ll go next.

• Strategy Number 5: Build a Sales Page

You don’t have to wait until your product is done to create a sales page—or even to start making sales. Here are some key elements to consider beyond a big, bold “buy” button:

Product Description – Describe your product in terms of the problem it solves for your audience. Show how it can make a difference for them.

Testimonials – Positive reviews from others help new customers feel confident about their decision.

FAQs – Address common questions and concerns here to help clear up doubts potential buyers might have.

Creator Bio – This isn’t just about you; it’s about how you discovered the problem your product solves and why you’re the right person to offer this solution.

Email Sign-Up – Some visitors may not be ready to buy, but they might be interested later. An email sign-up lets them stay connected so

you can keep them updated.

Conclusion

Promoting your new product or service effectively starts with knowing where your audience spends time online and how they interact there. However, it’s always a good idea to market your products across several channels. The more consistent and connected your messaging is, the more familiar your audience will become with your offer, leading to higher engagement.

Use the strategies we’ve shared here to help boost the success of your next product launch, software update, or new service. And if you’d like extra support, consider trying our digital marketing solutions.

By kingkentus

Top Five Best Ring Lights For Content Creators In Nigeria In 2024

Ring lights are a great tool for content creators in Nigeria, live streamers, photographers, and anyone making videos. They’re an affordable way to add professional-looking light to your setup.

Here’s how they work: ring lights have LED bulbs arranged in a circle, which spread an even light across your face. This even lighting can reduce shadows and make your skin look smooth on camera.

Before buying a ring light, it’s important to consider the size. Small, portable ones are convenient, but they may not provide enough brightness. Pick a size that fits your needs based on what kind of content you’re creating.

In this article, we'll discuss some of the best ring lights you should consider buying.

What's The Best Brightness For A Ring Light

Trying to get just the right lighting? Consider looking at the light's Kelvin temperature. Learning about this system can really boost your skills. For beginners content creators in Nigeria, choosing lights with warm, neutral, and cool settings is key for adjusting to different environments.

What does Kelvin temperature mean in simple terms? The higher the number, the whiter the light. It is recommended to be around 4800 to 5000K because it closely matches natural daylight.

Some brands may not list the Kelvin temperature and only describe the light as "warm," "neutral," or "cool." While that’s not a major issue, knowing the Kelvin rating helps you pick the best possible lighting.

Top Five Best Ring Lights In 2024 For Content Creators In Nigeria.

1. Neewer 18-inch LED Ring Light.

The Neewer 18-inch ring light has become popular for offering great value. It’s built with a sturdy aluminum stand and a durable plastic ring. The older version uses plastic plates to spread light, while the newer model has a built-in diffuser that looks more stylish.

Adjusting its height is easy, thanks to its locking rings, and even with its size, it stands steady. During outdoor tests, it didn’t tip over, even in windy conditions. The older model shines brighter than the newer one, but indoors, both work well. With the older model, 25% to 30% brightness is enough at close range, while the newer model needs around 60%.

For color, the older model’s 3200K diffusion works well in most settings. However, the newer model can match natural daylight better, reaching about 3900K. In bright sunlight, the older model clearly wins in brightness; at full power, it doesn’t feel too harsh on the eyes and really improves photo quality. In outdoor settings, the newer model doesn't make much of a difference.

The stand, made from strong aluminum alloy, is stable and comes with a soft tube for easy positioning. It includes white and orange color filters, ensuring a steady color temperature. To keep the stand secure, the legs should be raised 4 to 8 inches from the ground. Raising them too high could cause the light to fall.

This ring light is perfect for content creators in Nigeria and other professionals like makeup artists, barbers, tattoo artists, and lash technicians. It’s also great for YouTubers, TikTok creators, live streamers, and anyone who loves taking selfies.

1. Elgato Ring Light

The Elgato Ring Light is a standout in the live streaming and video production world. With glowing reviews and personal experience backing it, we can say it’s the best streaming ring light in 2024 for content creators.

Lighting is key for quality in videos, photos, and live streams. The Elgato ring light offers flexible, bright lighting to improve your setup and can be tailored to your specific needs. Its adjustable color temperature and flicker-free light make it great for live streams, video calls, and more. If you want reliable, high-quality lighting, this could be the one for you.

When you open the box, you’ll find the ring light, an S-mount, a camera ball mount, a power supply, and a quick start guide. Although it may look big at first, it’s compact and space-saving once set up. The kit includes a table stand with adjustable clamps and a power supply with multiple plugs, so you can use it anywhere in the world.

The main controls are on the base, where you can also attach your webcam or camera. The Elgato ring light stands out for its customizable color and brightness settings, which you can control through the Elgato app on your phone or computer. This is especially helpful for streamers who need to adjust settings without stopping their broadcast.

With dual diffused layers, this ring light provides a soft, flattering light on your face, making you look great. It offers up to 2500 lumens of brightness, which can be dimmed as needed. You can also adjust it to fit any setting, with color temperatures ranging from 2900K to 7000K. With a CRI over 94%, the light shows colors accurately. Pretty impressive!

1. Rotolight LED Ring Light Kit

If you’re looking for the best vlogging ring light of 2024, the Rotolight Ultimate Vlogging Kit might be perfect for you. Whether you’re a new YouTuber, a creative content creator in Nigeria, or a makeup artist, this kit offers quality lighting and a solid build that can take your content to the next level. It’s easy to set up, comes with a lightweight tabletop tripod, and works well both at home and on the go.

Getting started with the Rotolight kit is simple. Just attach the light to your smartphone, add a shotgun microphone (sold separately), and you’re ready with a portable vlogging setup. The award-winning RL48 ring light provides soft, even lighting that removes harsh shadows, giving your videos a polished look. It also comes with makeup and diffusion filters, helping you look your best in any lighting.

One standout feature is the internal filter system built into the LED ring light. It includes filters for adjusting brightness, skin tone, and color, so you don’t need extra gels or accessories. All filters are made by Lee, a well-known brand in lighting, ensuring excellent quality. The Rotolight emits natural daylight at 5600K, which works well for most filming situations. Powered by three AA batteries, the light runs for up to four hours. With Li-ion batteries, the LED reaches 242 lux (1000 lumens) and stays at 5600K. If you want warmer lighting, there are also filters for 4100K and 3200K included. This kit has everything you need to start creating high-quality content right away!

1. Razer Ring Light

The Razer Ring Light is one of the top choices in ring lights in 2024. This 12-inch USB ring light delivers excellent performance, combining high-quality lighting with a sturdy build. It includes a strong tripod that stands out from other options. While there are cheaper third-party lights and brighter ones that plug into an outlet, the Razer Ring Light offers a great balance. It’s a versatile, everyday tool that meets the high standards of the Razer brand.

This light builds on the success of its predecessor, the Lume Cube Wireless Ring Light, and keeps up Razer’s strong reputation. Its 12-inch size makes it ideal for streaming, video calls, and vlogging in good lighting. It can also work as a main or fill light for photography, making it one of the best LED lights for that purpose.

The Razer Ring Light features 192 LEDs, producing 500 lumens of brightness with a power of 10 volts. You can adjust the brightness from 10% to 100% for full control. It also has three color settings: 3000K (warm white), 4500K (balanced white), and 6500K (cool white). This allows you to match your lighting to natural light, room light, or other artificial lighting. The light measures 11.8 inches in diameter, with an inner diameter of 9.5 inches, and weighs just 0.57 lb. It comes with an adjustable tripod that extends from 15.8 to 53.2 inches and weighs 1.21 lb (550 g). You also get a removable phone holder and a mount for smaller DSLRs, mirrorless, and action cameras.

Using the Razer Ring Light is simple. A wired remote lets you adjust brightness, switch between color temperatures, and turn the light on or off. You can make quick adjustments with one hand, staying off-camera while presenting. The tripod is especially noteworthy, as it’s more reliable than what most ring lights offer. The light itself is soft and flattering, with accurate color temperatures. The adjustable tripod head allows the light to tilt 90° downward, which is great for flat-lay or unboxing shots.

1. Lume Cube Ring Light.

Finally, the Lume Cube Ring Light is packed with features that make it a powerful and flexible lighting option for all kinds of users, from portrait photographers to vloggers and content creators. With both wired and wireless power options, a smart info panel, and remote control, it’s a go-to choice for Zoom calls, studio shoots, and much more.

This ring light uses 256 inward-facing LEDs with an edge-lit design, creating a soft, balanced light thanks to its built-in diffuser. It offers excellent color accuracy with a CRI of 96+ and can be powered either by a wall outlet or its internal lithium-ion battery. The battery provides up to 70 minutes of full-brightness light, or up to 120 minutes at a lower setting, and recharges in 150 minutes. Plus, you can use the light while it’s charging, making it easy to keep working.

Two USB-A ports on the light let you charge a phone or other device directly, adding even more convenience. The wireless remote control allows you to adjust brightness and color temperature without needing to be close to the light, with quick-access buttons for 3200K or 5600K color temperatures and preset brightness levels of 25%, 50%, or 100%. The head of the light tilts up to 180°, which is perfect for flat-lay or unboxing videos.

On the back, a large screen displays brightness, color temperature, and battery status, showing exactly how much time you have left based on your current settings. The included custom stand is now more durable and can adjust from 18 to 70 inches, giving you flexibility with height. The adjustable color temperature means you can match any lighting environment, from natural daylight to indoor lighting.

How To Choose The Best Ring Light For You

When picking a ring light, it’s important to look beyond just price and quality.

First, think about the size of the ring. Larger ring lights generally create softer, more spread-out lighting, while smaller ones work well for close-up shots. Also, pay attention to the Color Rendering Index (CRI). A high CRI means the light will make colors look more natural and vibrant.

Many ring lights let you adjust brightness, but not all allow color temperature changes, especially cheaper options. If you want flexibility with different lighting tones, it’s worth spending a bit more for a model with adjustable color temperature.

Power options matter too. Some ring lights work with both AC power and batteries, making them great for outdoor or remote shoots. But if you’re only filming indoors, an AC-powered ring light should be fine.

Finally, consider the bulb type. LEDs are a popular choice because they’re energy-efficient, last longer, and are more eco-friendly than fluorescent bulbs.

Ring Light FAQ

• What should be the normal size of a ring light? 

When it comes to ring light size, think about how close you’ll be to it. For desk setups or sitting a few feet away, a ring light around 10 to 12 inches works well. This size can also fit your camera in the center for even lighting. If you’re standing or need to light up a larger area, go for a 16 to 20-inch ring light to get a nice, even glow over more space.

• Is a ring light worth buying? 

Definitely, if you spend a lot of time on video calls, taking photos, streaming, or creating content. A ring light can make your face look clearer and more professional by reducing shadows and brightening your skin. Plus, many ring lights are affordable and some even work as a camera or phone stand, adding extra convenience.

Conclusion

A ring light can really improve your video or streaming setup. For the best results, go for a larger ring light. Smaller, portable models often don’t give enough light to brighten your face well. Without enough light, your camera may have trouble capturing a clear image.

By kingkentus

Top 5 Side Hustles For Nigerian Students In 2024

Many Nigerian students are now looking for ways to earn extra money while studying. This is because the cost of living is rising, and students want to save more or become independent. They don’t just rely on what their parents or guardians give them anymore. Instead, they’re finding side hustles to help them make more cash.

Luckily, there are many side hustles for Nigerian students that they can do, like tutoring, freelancing, or affiliate marketing. In this article, we’ll explore the top 5 side hustles for Nigerian students and how to balance it with your academic activities.

1. Tutoring

If you have some knowledge or a skill, tutoring someone with the same interests can be a high-paying side hustle and easy way to make money. The good part is that you don’t have to be super smart to become a tutor.

Today, tutoring doesn’t have to be done face to face. You can teach things like how to braid hair, play the guitar, do math, or speak a new language online. You can use platforms like YouTube, WhatsApp, or Google Meet to reach students. If it’s hard to find clients, you can also find tutoring jobs on popular websites.

One of the good things about tutoring is that whether you’re into academics or the arts, there’s always someone who wants to learn what you know. It doesn’t cost much to get started, and if you create videos online, you can reach more people and earn from ads or viewers.

On the downside, building a good reputation and finding regular students can take time. Also, tutoring one person at a time can limit how much you make, so try creating short videos that reach more people to grow your business.

1. Freelancing

Freelancing is a great side hustle for Nigerian students to earn money online. But what does freelancing mean?

In simple terms, freelancing is when you offer your skills or services to clients for different projects as an independent worker. You can do all kinds of work, like writing, graphic design, programming, digital marketing, or even being a virtual assistant. The options are endless!

One of the best things about freelancing is that you’re your own boss. No fixed work hours and no difficult coworkers. You get to pick projects that match your skills, interests, and free time. The best part is that you can earn even more than you would at a normal 9-5 job.

1. Dropshipping

Dropshipping is an easy way to start a side hustle for Nigerian students. It is a way of selling products online without keeping them in stock. Instead of handling products yourself, the supplier takes care of storing, packing, and shipping the items. You act as the go-between. When a customer buys something from your online store, the supplier sends it directly to them. Platforms like Shopify and Komback help you set up your online store, and you can find suppliers on websites like AliExpress. As the business owner, you work from home, managing orders and talking to customers. Popular items to sell include clothes, kitchen items, and personal-care products.

1. Blogging

Many Nigerian students are turning to blogging as a side hustle because it can pay well, especially if you enjoy writing. Blogging means posting content regularly on a website. It’s also one of the easiest businesses to start. All you need is a laptop, internet, and good writing skills, and you can run an online business to make extra cash. You can earn money through things like affiliate marketing, sponsored content, and ads.

Bloggers can make anywhere from hundreds of thousands to millions of naira each year, though the exact amount depends on many factors.

1. Social Media Management:

If you’re good with social media, you can turn that skill into a side hustle by offering social media management services. Many businesses find it hard to keep their online pages active and engaging, and that’s where you come in.

Learn how to use different social media platforms, create interesting content, and use your creativity to help businesses grow online. The best part is that you can do this job from home, making it a flexible option for earning extra money.

How To Balance A Side Hustle In University

Here are a few tips for balancing a side hustle with your university or college commitments:

• Set goals

Before picking a side hustle, think about how much time you can spend and how much money you want to make. Knowing your schedule and financial goals will help you find the right side hustle.

It’s also a good idea to choose something that matches your career interests. For instance, tutoring can give you experience in teaching, while social media management or affiliate marketing can help you learn more about marketing.

• Manage your schedule

When you choose a side hustle, you can set your own schedule instead of following a strict work routine. Start by writing down your full class schedule and any other activities you have, like clubs or hobbies. Then, pick specific hours each week to work on your side hustle, making sure it doesn’t get in the way of your schoolwork.

• Build a network

Check out clubs at your college that relate to your side hustle. For instance, joining a writing group can help you improve your skills and find freelance work.

Look for networking events near you that connect to your side hustle. Try to meet with professors who have experience in your field and ask for advice. Also, apply for internships to meet professionals and make connections in the area you want to work in.

• Identify and develop your skills

After setting your goals and schedule, write down the skills you need for your side hustle. For example, you might want to work on your communication skills, customer service skills, or technical skills like coding or design.

Do a SWOT analysis to find out the strengths, weaknesses, opportunities, and threats for your side business. Look for business strategies to help you reach your goals, or check out your college library for resources to improve your skills.

Frequently Asked Questions About Making Money Online As A Student

1. Which App Is Best For Students To Earn Money?

There isn’t a single best app to make money, as the right one for you depends on your skills and interests. However, some popular choices for Nigerian students are Cardtonic, komback, Binance, Luno, Upwork, Fiverr, and Breet.

2. What Is The Cheapest Business To Start In Nigeria?

Students can start several low-cost online businesses, such as offering freelance services like writing or design, affiliate marketing, e-commerce (selling products online), and content creation. These businesses need very little money to start and can be run from home using just a laptop and an internet connection.

3. Which Business Is Most Profitable For Students?

How much money you can make depends on different factors, but some of the best online businesses for students are freelancing (offering popular services), e-commerce (selling specific products), and content creation (like YouTube or influencer marketing). These options can earn a lot of money if done correctly.

Conclusion

Starting a side hustles in Nigeria is not easy because of the internet. Technology has created many ways to make extra money. All you really need is a good idea, a laptop, and internet access to start earning. However, it does take hard work, determination, research, and courage.

By kingkentus

My Exact Strategy To Make 30k In 90 Days Selling Digital Goods.

You can create a digital goods once and sell it over and over again to make $30k in 99 days. Many people are now building businesses around these types of products. Some popular digital products include eBooks, online courses, music, and custom templates, all of which are easy to sell and share online and can become a means of getting some passive income. These digital goods often work well alongside physical products or services.

Selling digital products can bring passive income because, unlike physical goods, you don’t need to restock. Once created, they can be sold to many customers without extra effort. This makes digital products a great passive income idea for creatives, bloggers, educators, and freelancers who want to earn money efficiently online.

However, one common challenge many digital creators have is finding the right strategies to sell their digital products or promote it. 

In this article, I will discuss my exact strategy on how to make $30k in 90 days selling digital goods.

Top Strategies  To Making $30k In 90 Days

• Strategy Number 1: Email Marketing

Email marketing is one of the best ways to promote and sell your product. It remains a powerful tool, and with automation, you can set up a system that keeps working for you, even when you're not around.

For most digital products, it's a good idea to offer something free, like a lead magnet, to encourage people to join your email list. Then, you can use a series of 5 automated emails to guide potential customers toward making a purchase. Each email will bring them closer to buying, with the final email aimed at sealing the deal.

The first email is your chance to introduce yourself and connect with the reader. Ask them a question that relates to a problem they might be facing.

In the second email, share useful tips or insights that help solve the problem you mentioned earlier.

By the third email, they should see you as someone they can trust. Now, introduce your digital product and show how it can solve their issue. This is a light promotion—no hard sell, just giving them the option if they’re interested.

In the fourth email, tackle any doubts or concerns they might have about purchasing. Answer common questions that might stop them from buying.

By the fifth email, it’s time to make your final push. If you’ve handled their concerns well, now’s your chance to focus on selling. Send the first email right when someone joins your list, and then send the rest every 1-3 days. You could even send them daily. Many subscribers are already interested in buying, so don’t wait too long to turn them into paying customers.

• Strategy Number 2: Guest Post

Writing a guest post for a popular website or creator can help you reach a new audience. It’s also a smart way to grow your email list and sell your digital product.

First, look for creators or websites that attract the same type of people you're trying to reach. The more their audience matches yours, the more useful your content will be, and the higher your chances of gaining new followers.

When pitching your guest post, focus on how it will benefit their audience. If you can’t provide direct help, guiding them to useful resources or people is the next best thing.

When guest posting, offer your help freely. Usually, the host will give you a chance to introduce yourself and share where people can find you online. Sometimes, they might even invite you to promote your digital product. Don’t expect it, but be prepared to make a pitch if the opportunity comes up.

You don’t need to aim only for big influencers. While it’s great to reach out to someone with a large following, research shows guest posting works better with micro-influencers, those with 1,000 to 100,000 followers, where engagement is higher.

Keep in mind, building these connections takes time, so don’t be discouraged if you don’t get many responses right away.

• Strategy Number 3: Host a Free Webinar

Hosting webinars is a fun and interactive way to promote your digital product. Like email marketing, you provide something valuable for free to attract people, then guide them through a live sales process during the session, encouraging them to buy by the end.

Here are key tips to keep in mind:

- Attract attendees by offering to solve a small issue related to your product.

- Make sure your webinar delivers on that promise.

- Show how your product can tackle a larger or related problem.

- Offer a special bonus or discount for those who purchase within a limited time.

Bonus tip: While live webinars are engaging, pre-recorded ones can be just as effective for selling or even as a product on their own.

• Strategy Number 4: Get Customer Reviews

Getting reviews is key to building trust with potential buyers. But how can you collect reviews when you don’t have customers yet? The answer: offer a beta version.

Start by gathering a small group of 15-20 people. These can be friends, family, or audience members, but aim for people who resemble your target market. Give them early access to your “beta” digital product in exchange for honest feedback. Most will be eager to try it and willing to leave a review, though you may need to remind them.

When requesting a review, ask for specific details about their experience. Encourage them to share how your product helped or solved a problem for them.

You can share these reviews in many places. Use them on social media, in your email marketing, and during your webinars. The most important place to show them is on your sales page.

• Strategy Number 5: Build a Sales Page

You can create a sales page and even start selling your product before it's finished. Along with a clear buy button, consider adding these elements:

1. Product Description: Focus on your potential customer’s problem and explain how your product solves it.

2. Testimonials: Including reviews from others helps new customers feel confident about their decision to buy.

3. Frequently Asked Questions: Use this section to answer common questions and address any concerns people might have.

4. Creator Bio: It might seem odd to include a bio about yourself on a sales page, but it’s really about your customer. Focus on how you understand their problem and what makes you able to provide a solution.

5. Email List Sign-Up: Not all visitors to your sales page will want to buy right away, but they might be interested later. Having an email list lets them stay connected with you, which can lead to future sales when they are ready to buy.

Conclusion

You can make money online by selling digital products without having to manage inventory or deal with the costs of physical goods.

There are many ways to create valuable digital content that you can sell or resell as part of your business. With some creativity and initial time investment, you can offer products that provide great value and can pay for themselves over time.

By kingkentus

Step Up Your Style Game With The Trendiest Slide Slippers For Men

When it comes to comfort and style, slide slippers for men are the underestimated heroes of men's footwear. Whether you're chilling at home, making a beeline for the pool, or getting fast things done, the right sets of slides can up your easygoing style without forfeiting comfort. In this aide, we'll look at the most sweltering patterns in men's home slides and shoes that are ideal for summer.

Why Choose Slide Slippers?

Slide slippers work out some kind of harmony between style, solace, and comfort. Dissimilar to traditional slippers, they have a basic plan with a solitary tie, making them really simple to slip on and off. This makes them ideal for speedy outside trips or simply unwinding inside. Furthermore, their moderate look works with a scope of outfits, from relaxed loungewear to cool beachwear.

The Comfort Factor

Comfort is one of the principal motivations to go for slide slippers. A considerable lot of them are planned with padded footbeds and curve support, making them ideal for the entire day wear. Whether you're hanging out at home or moving, your feet will see the value in the additional comfort.

Versatility and Style

Slides are unquestionably adaptable. They come in a wide range of styles, varieties, and materials, so you can without much of a stretch match them to your own energy. Whether you're into lively plans or something more refined, there's a couple of summer slides that will suit your look.

Top Trends in Slide Slippers for Men

Here are probably the trendiest slide slippers that are knocking some people's socks off this season:

Sporty Slide Sandals

Perfect for active guys, sporty slide sandals frequently include breathable materials and lightweight designs, making them incredible for gym days or casual hangouts. A considerable lot of them likewise have finished footbeds for better grasp and comfort.

Popular Picks

Adidas Adilette Slides: A classic, known for its solidness and comfort.

Nike Benassi JDI Slides: These come with a padded strap and a delicate footbed, offering top-notch comfort.

Casual Leather Slides

For a more polished look, casual leather slides are the best approach. They consolidate the laid-back feel of sandals with the refinement of cowhide, making them incredible for both casual and semi-formal occasions.

Popular Picks

Birkenstock Arizona Slides: A notable decision, joining immortal style with incomparable solace.

Steve Irritate Men's Leather Slides: Sleek and stylish, these can hoist any casual outfit.

Eco-Friendly Slides

Sustainability is a big trend, and slide slippers are no special case. Eco-friendly slides are produced using practical materials like reused plastics or natural cotton, offering a stylish yet environmentally- conscious choice.

Popular Picks

Allbirds Sugar Zeffers: These slides are produced using inexhaustible materials and deal extraordinary comfort.

Toms Repreve Slides: Including reused polyester stripes, they join style with eco-friendliness.

How to Style Slide Slippers

Styling slides are all tied in with offsetting comfort with fashion. Here are a few plans to assist you with shaking your slides:

Casual Outfits

Pair slides with shorts and a tee for a laid-back, summary energy — ideal for oceanside days or casual outings. Go for bold colors or patterns to add a playful touch.

Semi-Formal Looks

Dress up your slides by wearing them with chinos and a conservative shirt. Leather slides are great for this, as they add a polished touch.

Athleisure Vibes

Embrace the athleisure trend by joining energetic slides with joggers and a hoodie. This look is both comfortable and stylish, extraordinary for running errands or a casual outing.

Caring for Your Slide Slippers

Regular Cleaning: Contingent upon the material, utilize a clammy fabric or a delicate brush. For leather slides, go with a leather cleaner and conditioner.

Stay away from Water Harm: While many slides are water-safe, delayed openness to water can cause harm. Keep them dry to broaden their life expectancy.

Proper Storage: Store your slides in a cool, dry spot and stay away from direct daylight, which can prompt blurring or wear.

Conclusion

Slide slippers aren't simply a reasonable footwear choice — they're a design explanation that mixes solace with style. Whether you favor energetic, easygoing, or eco-friendly choices, there's a couple of slides out there for you. With the right pair and a little styling, you can undoubtedly lift your look. So why not move forward with your game and embrace the coolest slide slippers this season?

By kingkentus

Landed Property Is The Safest Way To Save Money.

In many countries like Nigeria, the goal of having landed property investment, or in our case, "land hacking," is to use it to make money. The main idea is to buy landed property and turn it into something that generates income. But, for many people, there are challenges. We're often taught to rent long-term, buy a home in the suburbs or city, or follow a standard approach. We’re not used to working with land. We don’t know how to develop it, and we might not want to deal with all the details. But are landed properties the safest way to save money? In this article we will learn the benefit of having landed property investment and why you should look out for more real estate opportunities.

• Land Hacking

Investing in landed properties can be one of the best ways to generate income from your real estate portfolios and one area you can take advantage of is having landed property investment and land hacking. This is where you buy raw land, develop it by building a main structure, and turn it into a destination that you can rent out to visitors through different platforms.

It’s a great way to make money and the safest way to save it. The good part  about it is that you not only build equity but also create a steady cash flow from monthly rentals.

• Rehab and Model

The second thing is to rehab and remodel. You can buy a property, fix it up and remodel it. By rehabbing it, you are building both equity and cash flow, just like with the land hacking projects. Also, you can buy existing income-generating property. And this is not buying another rental, let's say something like an orchard, a farm, or even an established bed and breakfast. The benefit of buying these types of revenue-generating businesses is that they open up many loan options because they’re already cash flowing.

You can lease the land back to a farmer or another one who manages everything. For example, assuming you're considering a property with about 120 acres of apples, cherries, and pears. Since you don’t have the equipment, knowledge, or time to run a farm, part of the purchase deal can include leasing the land back to the farmer. He continues running his farm while you own the land.

This allows you to still have access to the remaining 20-30 acres that aren’t being farmed, and you're generating income from the lease. This approach doesn’t only apply to orchards or farms. If you own land with good soil, sunlight, or a water source, you can lease it out to farmers. They’ll handle the farming, and you can earn money from leasing your land on a per-acre basis.

• Leasing

Another way of saving money from landed property investment while still generating income from your real estate portfolio is leasing out extra land to others who might need it. This could be ranchers, farmers, or even people needing space for storage. If you have a large shop or open space, people are always looking for storage. That’s something you can consider as well.

This is pretty common, especially in rural areas. It’s something you can think about. If you connect with the right people in the area you’re looking at, you can find folks who want to use your land for grazing cattle, goats, sheep, or cassava crops.

• Start a low-maintenance operation 

Depending on your location in Nigeria, this could be a cassava farm, a pumpkin patch, or even an oil palm. Growing them on your property doesn’t require much maintenance since it naturally thrives here, making it a good source of passive income.

The downside is that you’ll have to wait for the crops to mature, which could take a while. You also want to make sure you’re growing a species that will be valuable in your lifetime. But even if the trees aren’t fully mature yet, the land still gains value. For example, if you plant 30 acres of palm fruit and it takes 5 years to mature, but it’s only year 2, the property is still worth more. Palm fruit, pumpkin patches, or similar ventures are great if you want something low-maintenance that can bring in extra income.

• Mitigation credits and water rights. 

This is more for commercial developers, but it’s something to watch. If someone wants to develop on marshland like that in Yobe state, they have to buy mitigation credits from someone who owns protected marshland. The idea is that the protected land won’t be developed, but those credits allow you to develop on your own marshland.

You can acquire mitigation credits or water rights and sell them to people looking to build. It’s similar to conservation areas, where developers set up conservation zones and sell the credits to commercial builders. If you own or inherit a large piece of land with marshland, water features, or even endangered species, you might be able to turn that land into mitigation credits and make a significant profit.

• Splitting lots

When looking at land—especially raw land or properties with buildings—you might find parcels with multiple tax lots. This means there’s a chance to divide the land. You can work with the county to get surveys, engineering, road access, and other approvals to split one parcel into several tax lots. Then, you can sell those lots.

This can be very beneficial because you can increase your value. Each time you split one lot into two, you could potentially double your money. Developers often do this—they buy a large piece of land, divide it into smaller lots, and then sell those lots or build on them. You can do the same thing on a smaller scale.

• Flipping land

You buy a piece of raw land, run utilities to it, get the necessary permits, and make sure there’s road access. Then, you sell it. The idea is to take a piece of raw, unattractive land and increase its value by adding utilities—like power, water, internet and making sure there’s access, such as a paved or gravel road.

People are willing to pay more for land that’s already prepared, especially if it’s in a good location. This approach is common in commercial and multi-family real estate, but it’s less common in residential real estate. Still, you can make money if you know the market and what you’re doing.

Conclusion

So, these are some of the ways you can save and make money from land today in Nigeria and in any part of the world! The best time to invest in land was yesterday, another good time is today, procrastination is always dangerous.

By kingkentus

How To Start A Logistics Business In Nigeria

The logistics business goes by different names. Some people call it a delivery business, while others call it a transportation business. But in the end, both terms mean the same thing. Logistics is about moving goods from one place to another, usually from the manufacturer to the customer.

In this article, we will discuss how to start a logistics business in Nigeria. We will go over a step-by-step guide you can follow to get started.

Overview

Let’s take a look at the logistics business in Nigeria. More Nigerians are getting used to using the internet and doing online shopping, so e-commerce is growing fast. The logistics business in Nigeria supports e-commerce because items bought online need to be delivered to customers. This makes logistics a strong and profitable business idea.

However, if you don’t have the right knowledge to properly set up a logistics business in Nigeria, you could lose your investment. Many logistics business owners in Nigeria are putting a lot of money into e-commerce, and as technology advances, they need reliable logistics companies to partner with. From what we’ve seen in the news, poor logistics can cause e-commerce businesses to fail.

To succeed in the logistics business, you need to understand all parts of the business and provide excellent service. In this article, you will learn how to start and run a successful logistics business.

What is a Logistics Business?

A logistics company handles planning, carrying out, and managing the movement and storage of goods, services, or information within a supply chain, from where they start to where they are used. The idea of logistics began with the military. For example, in World War I and II, logistics helped move food, weapons, and other supplies quickly. After the wars, logistics became a real business, and people began to explore it. Over time, many companies have started and grown into leaders in the industry.

Logistics also includes things like warehousing, transportation, inventory, packaging, material handling, and security in the business world.

Is the Logistics Business Profitable In Nigeria?

A key concern for anyone starting a business is whether it will be profitable. The profitability of a logistics business in Nigeria depends on how many customers you can get, your pricing, and how fast and reliable your deliveries are. You can make good profits if you have a strong plan for reaching the market and keeping customers. As long as e-commerce continues to grow, logistics will stay important and profitable. If you understand how the business works, you can make millions in logistics.

For example, if you have 30 businesses using your service and each sends out 100 items per month, you would make 3,000 deliveries by the end of the month. This shows how important it is to keep customers coming back. In short, the logistics business in Nigeria can be very profitable if you do it right..

Equipment Needed to Run a Logistics Business

You will need a bus or truck, a cargo bike, and a place to park them. You also need a mobile phone, a computer, dispatch boxes, stationery, and other supplies.

Step-by-Step Guide to Start Your Logistics Business

1. Define Your Mode of Operation  

The first step to starting a logistics business in Nigeria is choosing your delivery method. Will you use bikes, buses, or trucks? Will you handle interstate or local deliveries? Are you going to focus on a specific industry or sector? Will you start as an agent, transporter, or contractor? You need to answer these questions before starting. Deciding how you will operate will help you figure out how much capital you need and keep you focused since there are many types of logistics.

If you don’t have enough money to buy buses or bikes and start a full logistics company, you can begin as an agent or contractor. Starting as an agent means you act as a middleman between an established logistics company and businesses needing deliveries. You’ll earn a good commission for every customer you bring to the logistics company.

2. Have a Business Plan  

A business plan is a detailed document that outlines the goals of your business and how you plan to achieve them. After figuring out what you need to do to set up your business, it's important to write everything down. Having a business plan can help you get funding.

If you can't write your own business plan, you can send an email to get help with it. You can also have a consulting session and leave with a one-page business plan if you don’t need a full one.

3. Register Your Business  

The Corporate Affairs Commission (CAC) is the official body for registering businesses in Nigeria. Registering your business helps build trust with customers, and it also allows you to open a corporate account using your business name or as a limited liability company.

You can register as a business name, limited liability company, or partnership.

4. Funding 

You need money to buy the right equipment and to pay your workers. The amount you need depends on how big you want your business to be. In fact, with as little as ₦500,000, you can start a small logistics business in Nigeria. Having a business plan can also help you apply for loans from banks or get business grants. If you want to attract investors or venture capitalists, you will need a strong business plan.

Once you get the funding, you can buy the equipment. If you're in an area with heavy traffic, investing in bikes might be a smart choice. Make sure to check local laws so your transportation methods don’t break any rules. Also, buying well-maintained used vehicles or bikes can help lower your startup costs.

5. Set up a website. 

A logistics business must have a website. Your website will serve as an intermediary between you and your customers. If anyone wants to learn about your business, they can easily visit your website, get the information they need, and contact you directly.

6. Get an office space: 

A logistics business is both an online and offline business. Some customers will prefer to visit your office to send their deliveries, so you need to get an office space where you can also park your vehicles and bikes. Also, brand your office and vehicle to create awareness and attract your target market. The office space must be spacious, and the compound large enough to accommodate your cars and bikes.

7. Hire staff for your logistics business: 

In the logistics business, drivers or riders are very important, so it's crucial to carefully select and train them. It’s a good idea to start as your own driver or rider to learn the routes and understand how the business works. This gives you direct experience with daily operations. While you may not be able to do all the driving or riding yourself, especially as the business grows, understanding the process will help you create better strategies and communicate effectively with your drivers and riders.

Everyone you hire should learn your company’s culture, act in a way that protects your reputation, and be polite to clients. As your business grows, you can hire more drivers, but this process should always be taken seriously. Besides drivers, you'll also need staff to handle customers at your office. Training your drivers and staff regularly is essential because their actions directly impact the growth of your business, especially the drivers.

8. Market your business: 

Promote your business confidently. If you don’t market your business, nobody will know about it. So, advertise your logistics business both online and offline. Reach out to e-commerce business owners and local organizations. Luckily, marketing is easier now because of the internet. Here are some ways you can promote your business: word of mouth, referrals, social media ads, newspaper ads, Google ads, and partnerships. There are many other ways to advertise your business, too.

Challenges In Starting A Logistics Company In Nigeria

There will always be challenges in any business. Every business faces difficulties, and knowing about these challenges is the first step to overcoming them. Here are some challenges you might encounter in starting up a logistics business in Nigeria.

Some customers may not know exactly what they want or might change their minds about a purchase. This can lead them to ignore your calls or texts when you arrive, wasting your time. Another challenge is returns. Some clients might claim that the item you delivered isn’t what they ordered and ask for a return. It’s important to be aware of these challenges so you can find ways to deal with them.

Conclusion

You can start a logistics business in Nigeria if you are passionate about it. For every business we talk about, nothing is guaranteed. You need to do your research, put in the effort, and stay determined. Success takes time, and we don’t support get-rich-quick schemes. If you want to succeed, you have to work hard, and that’s the message we share.

By kingkentus

How To Start A Food Business In Nigeria

Food is a basic necessity in life—everyone needs food to survive. In Nigeria, because food is constantly in high demand, food business in Nigeria are highly lucrative.

If you want to learn how to successfully start, run, and grow profitable food businesses in Nigeria, and the secrets used to grow them, then this article is for you. Here are some steps to help you start a good business in Nigeria. 

 Step 1: Plan Your Food Business

The first thing you need to do when starting a food business in Nigeria is to plan. Starting a food business requires a lot of work. You can’t just decide one day to start without careful planning. There are many things to think about to make sure you begin the right way.

To start and grow a successful food business in Nigeria, you need a plan. You can't start a business without a clear guide. For example, if you’re going from Lagos to Abeokuta but don’t know the way, you’d use Google Maps to find your route. That map guides you, just like a business plan will guide you in starting your food business in Nigeria.

Planning your business also means defining your brand. How do you want your business to be seen in the market? You need to set your business goals, mission statement, and vision statement. How do you want people to view your brand? Where do you see your business in the next 3, 4, or 5 years?

Planning also involves picking the right location. If you want a physical shop, you need to find a good location for it. Or you could run a ghost kitchen, where you cook from home, and customers order online. For example, I run a ghost kitchen where I cook, and customers place orders online and get the food delivered.

Whatever option you pick, planning includes choosing your location.

Step 2: Conduct Market Research

The next important step is market research. Don’t skip this part! You might ask, "Why do I need market research?" It’s necessary because you need to gather as much information as possible about the food business you’re planning to start.

You have to know if there’s a market for your product and if potential customers are willing to buy your food at the price you set. Market research helps you find out if people in your chosen location will buy your food.

For example, if you’re setting up a physical shop, you need to research the area to see if there’s demand for the type of food you want to sell.

When deciding where to sell your food, make sure the food you offer is what people in that area like to eat. For example, if you sell amala and ewedu, which are popular Yoruba dishes, starting an amala and ewedu business in places like Lagos, Ibadan, or Oshogbo could be a good business in Nigeria because people in those areas love that food.

But if you try to sell amala and ewedu in a village in Abia State or Enugu State, your business might not succeed. People there may prefer traditional Igbo dishes like abacha instead of Yoruba meals like amala and ewedu. This shows why market research is so important—you need to be sure that what you’re offering is what your target customers actually want. Selling something that doesn’t interest them could lead to failure.

Another important reason to do market research is to find key relationships and suppliers that your business will need to survive. If you’re starting a food business, you have to look around your area to find suppliers who can give you the ingredients you need at good prices.

You might be thinking, "How do I even do market research?" It’s not that hard. Start by asking people who are already in the business. Reach out, ask them where they buy supplies, and which equipment is the best. You can also take online courses or watch YouTube videos to learn more.

Doing market research can be as simple as asking questions, searching for information online, and watching helpful videos. You can even make a survey using Google Forms and send it to possible customers. Ask them things like, "If I sell rice and beans, would you buy it?”

 Step 3: Do a SWOT Analysis

A SWOT analysis is a planning tool used by people or businesses to find strengths, weaknesses, opportunities, and threats. If you're starting a food business, I suggest doing a SWOT analysis. This will help you understand your strengths and weaknesses and see where you might need support.

 Step 4: Choose a Business Name

Once you've decided to go ahead with your food business in Nigeria, the next step is to choose a business name. You want a name that resonates with your brand and reflects what you're offering. However, the name you have in mind might already be taken, so make sure to check its availability.

Step 5: Register Your Business

Once you've chosen a business name, the next step is to register it. In Nigeria, this means registering with the CAC, but make sure to follow the appropriate procedures in your country. Registering your business shows that you're serious, and people will take you more seriously as well.

If you plan to produce and sell packaged food items, apart from registering your business name with the CAC, you'll also need to register with NAFDAC to obtain a NAFDAC number. This number will be placed on your products, allowing you to sell them legally (if you are going into food production)

 Step 6: Open a Business Bank Account

Don't wait for so long to open a business bank account.

after starting your food business in Nigeria. Once you register your business, open a business account right away to handle your finances. This helps you keep personal and business money separate, and people will take your business more seriously when you use a business account for transactions. Managing your money correctly from the start is key to your business's success.

Step 7: Funding Your Business

Now that you've decided to start a food business in Nigeria, you might be thinking about how to get the money for it. You can't start a business without money, especially in Nigeria. Your financial plan will give you an idea of how much you need.

When you're planning, don't just keep it in your head—write everything down. If you need to buy a stove, gas, or other items, list them and write down their costs.

There are different ways to fund your business. You can use your own savings, borrow from friends or family, or, if you're lucky, get a grant from the government. That would be great, right?

Step 8: Costing and Pricing Analysis

The next important step is to analyze the cost and pricing of your food business. Before setting your prices, make sure they are correct. Many food businesses make mistakes by thinking, "I just want to sell," and then setting prices too low. For example, if someone is selling food for ₦5,000, and you price yours at ₦1,500 to attract customers, it might seem smart. But ₦1,500 might not even cover your costs, which means you’ll lose money. Avoid this mistake. Always price your products properly to cover your expenses.

Starting your business right is important because a poor start can lead to failure. Research shows that 9% of businesses fail in their first year, often because they didn't start well. Part of a good start is doing a proper cost and price analysis. Don’t skip this step when launching your food business. While it’s tempting to set low prices to attract buyers, make sure you’re not losing money. If your pricing is too low, you’ll end up paying for the business out of your own pocket, which isn’t sustainable.

Step 9: Set Up an Accounting System

One important step in starting your food business is setting up a system to manage your money. Handling your finances properly is key to running a successful business. You need to know where your money is going, how you'll pay your employees if you have any, and what daily expenses you’ll face. That’s why having an accounting system is so important.

If you don’t know much about managing money or setting up an accounting system, you can either learn or hire someone to help you. Many businesses fail because they don't manage their money well. Money is the heart of any business, so it's critical to handle it effectively.

Creating an accounting system doesn’t have to be complicated. The basic idea is to keep good records. You should document everything that happens financially in your business. For example, when you make a sale, write it down. When you buy ingredients like rice or beans, record it. Keeping track of every financial action in your business is essential.

It’s also important to do this in an organized way every day. Luckily, technology has made this process much easier. Instead of using pen and paper, you can now use software to keep your business running smoothly and efficiently.

Step 10: Open Your Social Media Pages and Website

We are living in a digital age, so even small food vendors have an online presence. Some are selling their products through WhatsApp! You need to take advantage of technology by opening social media pages for your business—Facebook, Instagram, Twitter—and maybe even creating a website or food business app, which is a huge step.

So, open your social media pages and prepare to sell your products. This is essential for any business today.

Step 11: Prepare to Sell Your Food Products

When you're getting ready to sell your food products, there are some important steps to follow. First, build a brand for your business. Get all the packaging materials you need, like paper bags, carrier bags, and food containers. You should also have the right documents, such as invoice and receipt booklets, to help everything run smoothly.

After setting up, start promoting your food business. Since you've already opened social media pages, pick a launch date and start telling people about your business. Don't stay silent—let people know you're starting a food business and when they can expect it to open. If people don't know you exist, they can't buy from you!

Build excitement! Create flyers and put them in boxes. If you're planning a pop-up shop, hand out flyers to people nearby to announce that you're opening a restaurant. You need to stir up interest, but that’s not enough. Your food needs to taste great because the first customers you attract will only return if they love the food. If your food is delicious, people will keep coming back.

Step 12:  Launch Your Food Business

The last step is to launch your food business. Start selling, making money, and earning profits! You've already prepared everything, so now it’s time to put it all into action.

One important thing to remember is that to keep making sales, you need a good marketing plan. This is a key tip I'm giving you for free, but having a marketing strategy is very important if you want to keep your business growing.

What You Need to Start

So, what do you need to start this business? Besides the steps I mentioned, you will need money, of course. You'll also need kitchen equipment. If you're opening a physical restaurant or food business, you’ll have to invest in items like pots, microwaves, gas cylinders, and blenders. There are different kitchen tools you’ll need to get your business running.

You also need raw materials. This means all the ingredients for cooking your food—like rice, beans, vegetables, spices, tomatoes, and peppers. Make sure you have everything ready.

•  Staffing Considerations

If you plan to employ people to work for you, I advise setting aside at least three months’ worth of salaries for your staff. This is important because, while we hope to make significant sales, there may be times when sales don’t meet expectations. Keeping this fund aside ensures that you can pay your staff, preventing any issues where they might demand payment while working for you.

•  Logistics Plan

Next, you need a logistics plan. Logistics are very important in any food business. I worked with different delivery companies to help get food to my customers when they placed orders. As your business grows, you might think about getting your own delivery bikes, which is great. But when you're just starting out, teaming up with established delivery companies can be easier to manage.

Conclusion

Food business in Nigeria is a lucrative business and with this steps duly followed, you are sure to be successful in starting up your food business in Nigeria.

By kingkentus