How To Build A Brand From Scratch In 7 Steps: Get Started In 2025

Do you want your business to stand out? Start by building a strong brand from scratch. Even the best business idea or most creative product won’t get noticed if people don’t understand it or connect with it. That’s where branding comes in.

Your brand is more than just a logo. It’s how people see and remember your business. From your mission and voice to your colors and slogan, every part of your brand helps shape that image.

In this simple guide, you’ll learn how to build a brand from scratch in seven steps. Whether you're launching a new business or rebranding an old one, this guide will help you create a brand that people trust and remember.

What is a brand?

Before designing a logo or building a website, it's essential to understand what a brand is. A brand is how people see your business, product, service, or even yourself in the market. It helps you stand out from the competition and makes your business easier to recognize. Branding is the process of shaping the image of how your brand looks, sounds, and who it’s meant to reach.

A brand isn’t just a logo or a catchy slogan. It’s built on several important elements that must be planned before you start promoting your business. These building blocks include your brand purpose, target audience, brand voice, values, and visual identity.

Every strong brand follows a clear set of rules, often called brand guidelines. These rules guide how your brand is shown in everything from your ads to your social media posts.

Building Blocks To Include In Your Brand Guidelines

• Mission and Values

Your brand's mission is your brand’s aim to do and the promise you make to your customers. Your values are the core beliefs your brand stands for. Together, they guide all your business choices and help you stay true to your purpose as you grow.

• Style Guide

A brand style guide explains how your brand should look and feel across every platform. It includes rules for your logo, fonts, tone of voice, and design style. This is super helpful when you're working with a team, hiring freelancers, or growing your business.

• Target audience

Defining your target audience is one of the most important stages of creating a brand from scratch. Everything stems from this. Defining your audience in detail helps you build a brand that speaks directly to it.

• Brand Identity

Your brand identity includes your business name and all the visual parts that make your brand unique, like your logo, brand colors, photography style, and even your social media handles. It also includes your brand story and what makes your business different from competitors.

• Brand Voice

Your brand voice is how your business sounds when it speaks to customers. Is it friendly, serious, playful, or professional? A clear brand voice keeps your tone consistent across your website, emails, ads, and social media posts.

• Brand Guidelines

Brand guidelines are the full instruction manual for your brand. This document outlines every branding decision from visuals to messaging, so everything stays consistent no matter who’s doing the work.

How To Build A Brand From Scratch In 7 Steps

Starting a small business. Building your brand the right way can make a big difference.

If you're entering a busy market, having a clear brand image helps you stand out. Taking time to build your brand identity gives your business a strong foundation and helps more people recognize and remember your brand over time.

As your business grows or changes, you might need to adjust parts of your brand. But it’s still important to think through each step carefully when creating your brand identity.

Save this guide as a helpful resource you can return to anytime during your brand-building journey.

1. Research your target market

Before you build your brand, you need to know who you’re trying to reach. The first step in creating a successful brand is researching your target market. This means understanding who your ideal customers are and what other brands you’ll be competing with. A strong brand strategy always starts with these questions.

You can’t design the right logo, create the right message, or choose the right tone if you don’t know your audience. And you can’t stand out if you don’t know what makes your brand different from others.

Here are five simple ways to do market research:

1. Search your product or service online and look at who shows up. Study both direct and indirect competitors.

2. Talk to people who match your ideal customer and ask which brands they like and trust.

3. Check out the social media pages your audience follows to see what content they engage with.

4. Visit online stores or local shops to understand how people browse and buy products like yours.

5. Follow industry trends by reading blogs, checking Google Trends, or browsing platforms like Instagram and TikTok.

While doing your research, look at top brands in your space. What are they doing well? What are they missing? The answers will help you find your unique selling point.

Also, pay close attention to your audience’s habits: What platforms do they use most?, What kind of language or slang do they use? And how do they interact with other brands?

These small details help you know where to find your audience and how to speak to them in a way they’ll connect with.

• Sort Out Your Brand’s Voice And Personality

To build a brand people connect with, you need the right voice and personality. Your brand doesn’t have to appeal to everyone, and it shouldn’t. A strong point of view (POV) helps you speak clearly to the people who matter most: your target audience. It shows them that your brand is made just for them.

Here are simple ways to find your brand voice and personality:

• Write a Positioning Statement

A positioning statement is a short sentence that explains what your brand offers, who it’s for, and what makes it different. You don’t have to share it with customers; it’s mainly to guide your brand direction.

• Do a Word Association Exercise

Think of your brand as a person. What kind of personality would it have? Would it be bold and fun or calm and trustworthy? Try listing a few words that describe this “person.”

Branding experts suggest picking just three main words to describe your brand personality. Then, stick with them. If something doesn’t match those three words, don’t use it, even if you like it. Keep your message clear and focused.

• Define Your Brand Voice and Tone

Your brand voice is how your business “talks” to people. It helps shape how your audience feels about you. Ask yourself: Is your voice fun or serious? Do you want to sound like a friendly guide, a trusted expert, or a creative thinker?

Also, think about tone, how your voice changes depending on the platform or situation. For example, on social media, you might sound more casual, and in customer service, you may want to sound calm and helpful.

Make a simple list of dos and don’ts for your brand’s language. What words will you use often? What words or phrases will you avoid?

1. Choose your business name

Picking the right name is one of the first big steps when starting your business. Your business name is one of the first things people will notice about your brand, so it should be easy to remember and fit your brand personality. It’s also important to make sure no other company, especially in your industry, is already using the name. You’ll also want to check that the name is available on social media and as a website domain.

1. Write your brand story

One of the best ways to connect with customers is by telling your brand story. Your brand story is like your personal story as the founder. It helps people understand where your brand came from, why it exists, and what it stands for. A strong story can build trust and make people feel more connected to your brand.

Today’s shoppers want more than just products; they want meaning. They want to support brands that share their values and feel real. That’s why your story matters.

To write your brand story, think about:

• What do customers need to know about you to trust your brand?

• How can you show your brand values and mission in your story?

• What part of your journey will your audience relate to?

Your story should show people that your brand was made for them. Be honest, be clear, and speak in a way your audience understands.

Once your brand story and position are clear, you can craft a short, powerful slogan. A slogan helps people remember your brand. The best slogans are simple, clever, and stick in people’s minds, even if your brand name isn’t mentioned.

• Create A Brand Style Guide

Now that your brand has a voice and story, it’s time to bring it to life visually. Creating a brand style guide helps you stay consistent across all platforms—your website, social media, product packaging, and even ads. This guide explains how your brand should look and feel everywhere it appears.

• Pick Your Brand Colors

Colors help set the mood of your brand. They tell people how to feel when they see your products or website. While color meanings aren’t always the same for everyone, certain colors often carry specific vibes:

• Choose Fonts for Your Brand

Fonts are just as important as colors. They give your brand its style and personality across your website, ads, social pages, and packaging.

•  Define Your Aesthetic and Visual Style

If you use photos or graphics for your brand, create some basic rules to keep the visual style consistent.

This includes: Types of image, Photo filters or colors you often use, graphic elements like shapes, lines, or textures, and any mascots, icons, or drawings that are part of your look

1. Design your logo and brand assets

Many people think a logo should come first, but it’s better to create it after you’ve defined your brand’s voice, colors, and values. A good logo reflects all that work and should make people feel the way you want them to feel about your brand.

Your logo needs to be:  Unique so people recognize it, easy to read and recognize at any size, aligned with your brand’s mood and colors and flexible, so it works in many places like your website, social media profile picture, product packaging, video ads or YouTube channel banners, email campaigns, etc.

1. Apply your branding across your business

Every time a customer sees or interacts with your business on TikTok, in a store, or through email, they should instantly recognize it. This is what makes your brand strong and memorable.

As you build your website, open social media accounts, or plan marketing campaigns, always follow your Brand style guide, Mission statement, and Core values. These will help you make sure that everything you create speaks clearly to your ideal customers.

Creating your brand from scratch is just the beginning. You’ll keep working on it as your business grows. This means: Staying consistent with how your brand looks and sounds, being intentional with your marketing and messaging, listening to your customers’ feedback, and adjusting when needed

Sometimes, you may need to update your brand from scratch, maybe your mission changes, or trends shift. That’s okay. Just make sure your customers still recognize and connect with the new version.

How To Build A Brand From Scratch FAQ

• How can I build a Brand Without Money?

Even if you’re on a tight budget, you can still build a strong brand. Start by writing who your audience is, how you want your brand to sound and look, and what makes it special. Once you’ve got that, use free tools online to: Choose a brand name, design a simple logo, create social media templates, and write engaging messages. You don’t need to spend so much money to build a brand. What matters most is having a clear vision and using it consistently across everything you do.

• How can I build a Brand from scratch?

Start by figuring out what kind of business you’re creating and what you’re selling. Then, think about who your ideal customers are and what they need or care about. Next, look at your competitors to see how they present themselves. After that, define what makes your brand different. Once you have this foundation, you can start designing your brand: create a logo, a catchy slogan, a brand story, and other visuals that people will recognize.

• What’s in a Brand Kit?

A brand kit is a simple guide that helps others represent your brand correctly. It usually includes:

• Your company name and logo
• Your brand colors
• Fonts and images that match your style
• Sometimes, extra details like your story, team, or mission

A brand kit is useful for people like journalists, influencers, partners, or anyone helping you promote your business. It helps them show your brand the way you want it to be seen.

• What does Brand Identity Means?

Your brand identity is how people see and understand your brand. It’s the full picture—your values, tone of voice, personality, and visual look. Everything you do reflects your brand identity. That includes your logo, how your website looks, your social media posts, your store design, and even how you speak to customers.

By kingkentus

https://youtu.be/p8wHh5Me7iM?si=bN1jtuxMM303unCV

Top E-commerce Fulfillment Services In Nigeria

Meta Description: Looking for reliable e-commerce fulfillment services? Discover top providers that offer fast shipping, inventory management, and cost-effective solutions to grow your online business.

In today’s world, technology is advancing rapidly, and an increasing number of people are now working from home. Since the COVID-19 pandemic, doing things online has become more common and convenient. As a result, online shopping has become increasingly popular, and the demand for outsourcing fulfillment services has grown rapidly.

In this article, we'll help you understand what outsourced fulfillment services are all about. When to outsource e-commerce fulfillment needs and the top e-commerce fulfillment services in Nigeria.

What Is Outsourced Fulfillment in E-Commerce?

Running an online store can be a lot of work, especially when it comes to handling orders, shipping, and returns. That’s where e-commerce fulfillment services come in. These companies help you manage everything from storing your products to sending them out and handling returns.

By using these services, you don’t need to worry about renting a warehouse, hiring staff, or setting up your own delivery system. This helps you save money and avoid the stress of managing logistics on your own.

You can also hire a store management virtual assistant to work with the fulfillment companies. These services use smart technology, faster systems, and offer cheaper shipping rates, which help your business run smoothly and save more money.

This gives you more time to focus on the most important parts of your business, like creating new products, promoting your brand, and helping your customers.

Working with a trusted fulfillment company also makes your customers happier by giving them quicker deliveries and easier return options. In the long run, it helps your business grow and handle changes in demand with ease.

When to Outsource E-Commerce Fulfillment Needs?

• Improving Delivery Speed

Today’s customers want their orders to arrive quickly and correctly. It’s important to meet these expectations to keep them happy.

For small businesses, it can be hard to manage fast and accurate deliveries on their own. They may not have enough resources or the right systems in place.

Outsourcing to a top e-commerce fulfillment service can help. These companies have strong delivery networks, with warehouses in smart locations and fast shipping methods.

This means orders can arrive faster and with fewer mistakes. As a result, customers are more likely to come back and buy again.

In fact, a recent survey shows that 60% of customers say delivery speed is a big part of their decision when shopping online.

• Focusing on Core Business Activities

Handling fulfillment tasks can take up a lot of time and energy. This can pull attention away from important parts of the business, like creating new products, marketing, and boosting sales.

By outsourcing fulfillment, businesses can spend more time on what really matters. This extra focus can help them come up with new ideas, grow faster, and serve customers better.

For example, with more free time, a company can work on launching new products or reaching more customers.

In the end, this can lead to higher sales, more loyal customers, and greater business success.

• Scaling Your Business Rapidly

Growing your business quickly can put a lot of pressure on your current system for handling orders. When more people start buying your products, it can be hard to keep up if you’re doing everything in-house. That’s why outsourcing your fulfillment can be a smart move.

Instead of trying to rent more warehouse space or hire more workers, you can let a professional fulfillment company handle it for you. They’re already set up to manage large numbers of orders and can grow with your business.

So, if your business is growing fast, outsourcing fulfillment can help you keep up with demand, stay organized, and continue growing without major stress.

• Reducing Operational Costs

Running your own fulfillment operation can be very expensive. You have to pay for warehouse rent, electricity, and staff wages. You also need to spend money on warehouse software and packaging supplies.

Shipping costs are another big expense, especially for small businesses.

One way to cut these costs is to outsource to a top e-commerce fulfillment service. These companies ship in large volumes, so they get better shipping rates. They also run their warehouses more efficiently, which saves money. By outsourcing, businesses can lower their fulfillment costs by about 10–15%.

• Growing Into a New Region

Growing into new regions can be hard and costly. Setting up warehouses and delivery systems in new places takes time and money.

Outsourcing fulfillment makes this process much easier. Many third-party logistics companies already have warehouses around the world. This helps businesses reach new customers without having to build everything from scratch.

For example, a company that wants to sell in other countries can use an E-Commerce fulfillment service to ship orders quickly and easily.

This way, businesses can expand into new markets faster and with less risk. Outsourcing helps make growth smoother and more affordable.

Top E-commerce Fulfillment Services in Nigeria

1. ShipBob 

ShipBob helps online stores with order fulfillment in Nigeria.

To get started, a store needs to upload its product and order details to ShipBob’s system and then send the products to ShipBob.

ShipBob stores the items in its warehouses and ships them to customers from the closest location.

They offer a free 2-day shipping option, which helps reduce the number of customers who leave without buying.

They also provide order tracking and send updates to everyone involved when the order status changes.

1. ShipMonk 

ShipMonk is a popular choice for many online sellers in Nigeria because it’s easy to use and offers great services.

It works with over 100 online store platforms and uses several shipping carriers to deliver orders. ShipMonk also provides pick-and-pack services and lets businesses customize their packaging.

The company helps manage inventory and warehouses in a smart way, all at affordable prices.

They also assign “client happiness managers” to guide businesses through setup and offer ongoing support. Plus, they provide customer service as an extra benefit.

1. Fulfillment by Amazon (FBA)

If you sell mostly on Amazon, using Fulfillment by Amazon (FBA) can make things easier.

With FBA, Amazon takes care of storing, packing, and shipping your products. It’s a simple way for sellers to manage orders.

New sellers can also get special offers like free shipping to Amazon’s warehouses, storage, return handling, and even liquidation services.

Your customers can enjoy fast Prime two-day shipping when you send products to Amazon’s fulfillment centers.

Amazon charges for fulfillment based on the size and weight of each item.

Main features include:

•  24/7 customer support from the Amazon FBA team
•  A dashboard to track inventory and buyer behavior
•  Easy handling of returns

1. ShipHero

ShipHero helps your customers get their orders quickly by shipping from the warehouse closest to them.

It works well with Shopify through a special app. Shipping costs depend on the size of the package and the shipping method used. Prices range from $6 to $88 per item.

Main features include:

•  Inventory tools that suggest discounts for slow-moving products
•  Photos of items inside the package before shipping
•  PostHero tracking that follows packages from the warehouse to the customer

1. Rakuten 

Rakuten has been offering global fulfillment services since 2001.

They help with shipping, packaging, bundling, kitting, and handling returns. They can deliver orders within 2 days.

For small and medium-sized online stores, Rakuten offers a special service called XParcel. It speeds up deliveries without raising shipping costs for the seller.

Rakuten also gives useful shipping reports that help businesses improve their process, boost sales, and cut down delivery time.

1. FedEx Fulfillment

When your e-commerce business needs help with international shipping, FedEx Fulfillment is a great choice. It is one of the best services for shipping products overseas.

Pros:

•  Regularly handles international shipments
•  Well-known and trusted company
•  Strong delivery network
•  Works with many e-commerce platforms
•  Easy-to-use system

Cons:

•  Does not offer batch fulfillment by product
•  Customer support can be unreliable
•  Charges fees if your account is below a certain minimum

If you need to ship a lot of products internationally, using FedEx Fulfillment can make running your business much easier.

1. Red Stag Fulfillment

If your online store sells large or heavy products, Red Stag Fulfillment is a great option. While they handle different types of orders, they are especially good at packing and shipping big, heavy items.

Red Stag offers many benefits for e-commerce businesses, especially those with heavy or valuable products. They have a very high accuracy rate, which means fewer mistakes and returns, helping keep customers happy. They also promise same-day fulfillment and no lost items, so businesses can trust their service.

Their advanced technology lets you track your inventory in real-time and gives detailed reports to help run your business smoothly.

On the downside, Red Stag can be more expensive than other 3rd party logistics companies. This might not work well for smaller businesses or those with a tight budget. Also, because they focus on large or heavy items, stores with many different product types might find their services less suitable.

Finally, like all logistics companies, customer service can sometimes vary, and some customers may face delays or issues. It’s important for businesses to think about their needs carefully and see if Red Stag is the right fit for them.

1. Easyship

Growing businesses can use Easyship, a cloud-based shipping software that helps save up to 91% on shipping costs and offers order tracking for customers.

Easyship works well with many e-commerce platforms and marketplaces. It also shows real-time shipping rates during checkout, which can help increase sales.

Key features include:

•  Access to many couriers worldwide with discounted shipping rates
•  Automatic tax and duty calculations, plus customs forms for international orders
•  Custom tracking pages and emails with your brand

1. Shipwire

For e-commerce businesses looking for global fulfillment, Shipwire is a solid choice.

They manage inventory and shipping with warehouses in the U.S., Europe, and Asia, and a strong operational activities in Nigeria.

Shipwire connects easily with major e-commerce platforms in Nigeria, allowing smooth order processing and real-time tracking.

They offer different shipping options and are known for being reliable.

Many businesses trust Shipwire because their services can grow with the business and work efficiently.

1. Flowspace

If you need flexible warehousing for your online store, Flowspace is a good option.

Flowspace is a cloud-based fulfillment service that connects with your e-commerce store to help manage inventory, track orders, and make fulfillment easier.

With warehouses all over the U.S., Flowspace offers fast shipping and clear pricing.

It works well for businesses of any size because it can easily grow with you.

Their customer support is quick to help and solve any problems merchants may have.

Conclusion

As more people shop online, many fulfillment services have appeared around the world, giving businesses more options.

To pick the right partner, you should be careful and make a clear plan for your business needs.

Then, you can look at the list of top e-commerce fulfillment services above to find the best one that fits what you need.

By kingkentus

The Spiritual Benefits Of Praying With Sand: Connect With God

Sand and other natural materials can enhance the spiritual experience of prayer, which is a sacred act that unites us with the divine. Sand is a potent symbol of purification, grounding, and prophetic authority, and many believers have found the spiritual benefits of praying with sand. Sand has spiritual significance that extends well beyond its material form and can improve meditation, prayer, and divine communication.

Sand is more powerful than most people think. Spiritually, it can listen and respond to commands. Sand is deeply connected to human nature; The Bible says man was created from sand. Without it, there would be no human life. When people die, their bodies return to the sand, which shows that sand has a strong spiritual meaning.

In some cases, sand can represent life’s struggles. The devil understands this mystery, so he often uses sand to attack people’s destinies. Today, many evil acts are done using sand. Someone can use it to place a curse or destroy another person’s success. It can be a method to trap, transfer problems, or bring suffering.

But the good news is that sand can also be used in prayer. Just as it can be used to harm, it can be used to break curses and gain freedom. In this blog post, we’ll talk about the spiritual benefits of praying with sand, how to use it to pray, and the benefits of bathing with sand.

How To Use Sand To Pray

Here’s a simple way of praying with sand that will bring effective results quickly. Ensure that you are using these practices for a positive request:

1. Go outside in the afternoon (between 12 noon and 3 pm). Take a small amount of sand from the spot where your shadow falls.

2. Get some salt, any type is fine. Mix a little bit of the salt with the sand.

3. Find a place to pray; you can be inside your room, outside, or anywhere, as long as you can see the sun while praying.

4. Start praying in any language you feel comfortable with. Focus your mind on your prayer.

5. Don't use this for anything bad. If your prayer is meant to hurt someone, scam people, or do anything evil, it won’t work. This method is only for good, honest intentions.

6. When you finish praying, blow the sand and salt mixture out of your hands. If you picked too much and some stays in your hand, that’s okay. Just pour the rest away and clean up, especially if you prayed indoors.

Prayer Points When Praying With Sand

These are meant for people who want freedom from spiritual attacks and are praying with a sincere heart:

1. Any power saying my battle will never end, you are a liar, die, in the name of Jesus.

1. Any power saying I will lose the battles of life, be destroyed, in the name of Jesus.

1. With fire from heaven, I burn down every satanic gate blocking my blessings, in the name of Jesus.

1. Any power locking up my glory using sand, die, in the name of Jesus.

1. You sand, begin to work for my favor, in the name of Jesus.

1. You sand, as I sprinkle you, do not work with any witch or diviner sent to harm me, in the name of Jesus.

1. You sand, whoever is hiding my success through you, be exposed now, in the name of Jesus.

1. You sand, as people walk on you, begin to draw favor and blessings to me, in the name of Jesus.

1. You sand, any witchcraft power, trying to use you against me, let their plan backfire, in the name of Jesus.

1. Every power keeping my breakthrough inside the sand, be destroyed, in the name of Jesus.

1. Let this sand become hot fire against any enemy trying to disgrace me, in the name of Jesus.

1. Any unfriendly power trying to destroy my glory, die in the name of Jesus.

1. Every demon using sand to attack me, be burned by fire, in the name of Jesus.

1. Every chain holding back my life, break now, in the name of Jesus.

1. Any stubborn spiritualist working against me, run mad, in the name of Jesus.

1. I blow away every dark sand sent against me, in the name of Jesus.

1. Every evil arrow fired at me through sand, go back to the sender 100 times, in the name of Jesus.

1. Any wicked power using this sand to control my life, my children, and my job in the spirit world, be destroyed, in the name of Jesus.

1. Anyone mixing sand with my destiny, fall and die, in the name of Jesus.

1. You sand attracting problems to my business, go back to where you came from, in the name of Jesus.

1. I send confusion and failure to any evil person using sand to attack me, in the name of Jesus.

1. Every messenger of death using sand from the grave to destroy my life, marriage, or business, scatter by fire, in the name of Jesus.

1. I break free from the power of sand used by witches to tie me down, in the name of Jesus.

1. I release my marriage from the evil power of sand sent by marriage destroyers from my mother’s house, in the name of Jesus.

1. I free my womb from any sand used in bad dreams to block my fruitfulness, in the name of Jesus.

1. I destroy every evil poison in this sand used to control my life or business, in the name of Jesus.

1. Any witch or wizard planning to destroy my life or my children’s lives, be destroyed by your own wickedness, in the name of Jesus.

1. Any enemy from my father’s or mother’s family using sand to bury my glory or business, dig your grave and die, in the name of Jesus.

1. Any power of failure and delay in this sand, I turn you into quick success for my life, marriage, and business, in the name of Jesus.

1. Any power pouring libation on the ground to block my progress, catch fire, in the name of Jesus.

1. Any dust from the dark world blown into my eyes, business, or life, go back to sender, in the name of Jesus.

1. I break free from every bondage caused by the sand, in the name of Jesus.

1. Lord, let Your earthquake destroy any evil altar set up against me, in the name of Jesus.

1. Any problem in my life caused by sand, be removed by fire, in the name of Jesus.

1. I cut off any evil connection to dead relatives, in the name of Jesus.

1.  Any power hiding my glory inside dust, release it by fire, in the name of Jesus.

1. O Lord, make every part of my life too hot for the enemy to touch, in the name of Jesus.

1. Begin to thank the Lord for answering your prayers.

Benefits Of Bathing With Sand

Bathing with sand is a practice used in some traditional and natural healing cultures. It usually involves lying down and letting warm sand cover parts or all of your body. People use this method for healing, relaxation, and general wellness. Below are some possible benefits of sand bathing, explained in simpler terms:

1. Better Blood Flow

When the sand is warm, it helps your blood move more freely through your body. This improved circulation makes it easier for oxygen and nutrients to reach your muscles, skin, and other tissues, which helps the body heal and feel more energetic.

2. Relieves Tired Muscles

The heat from the sand can relax tight or sore muscles. It may also reduce joint pain and stiffness, making you feel more flexible and less uncomfortable, especially helpful for people who have muscle tension or body aches.

3. Removes Toxins

Lying in warm sand can make you sweat. This sweating helps the body release waste and harmful substances through the skin. It works like a gentle detox, cleaning your system naturally.

4. Smooths the Skin

Sand is made up of tiny grains, which gently scrub your skin while you're bathing in it. This helps remove dead skin cells, leaving your skin feeling smoother and looking fresher.

5. Eases Body Pain

Sand bathing may help reduce pain caused by arthritis, rheumatism, or long-term body aches. The warmth and gentle pressure from the sand can calm pain and help the body feel more at ease.

6. Reduces Stress and Worry

Being close to nature and feeling the ground under you can calm your mind. The soft pressure of the sand and the peaceful surroundings help reduce stress, anxiety, and mental tension.

7. May Add Healthy Minerals to the Body

Some types of sand, like those from volcanic areas or rich in natural minerals, can give small amounts of helpful minerals to the body through the skin. These trace minerals might support overall wellness.

Conclusion

Sand can be a powerful material for prayers, and bathing can be a relaxing and refreshing experience when done the right way. It connects you with nature and offers simple ways to care for your body and mind.

However, when bathing with sand, don’t use sand that is too hot, as it can burn your skin. Also, make sure the sand is clean to avoid infections, and if you have a health problem or skin condition, talk to your doctor before trying a sand bath.

By kingkentus

5 Gen Z Purchasing Trends Every Brand Must Know (With Real-World Examples)

Meta Description: Discover how influencers, social media, and strong values shape Gen Z purchasing trends. Learn what brands must do to connect with this digital-native, purpose-driven generation.

Gen Z is quickly becoming one of the most powerful consumer groups, and business brands and entrepreneurs can’t afford to ignore it. But reaching Gen Z isn’t just about selling to them; it’s about understanding them and their consumer behaviors.

This generation grew up with smartphones, social media, and streaming platforms. They are true digital natives who are always online. But even though they share a strong connection to technology, Gen Z is not one single type of person. They’re a diverse group with different tastes, backgrounds, and values.

If you want to market to Gen Z successfully, you need to know how they think, what they care about, and where they spend their time online. In this blog post, we’ll explore the Gen Z purchasing trends: 5 trends + brand examples

Who is the Gen Z shopper?

Gen Z shoppers come from many different backgrounds. Less than half of them identify as White. Some are Latino, Black, and Asian. This makes Gen Z one of the most diverse generations so far.

Most Gen Z shoppers don’t have children yet, with the majority of them still child-free. Many are still in school or just starting their careers.

Generation Z is a diverse group. Many are young, earning lower incomes, and still figuring out their adult lives. Brands that want to connect with them should keep these differences in mind when creating products and marketing campaigns.

Getting to Know Gen Z: What Makes This Generation Different in 2025

Generation Z is making a big impact on the world. They’ve grown up with smartphones, social media, and the internet. Because of this, they think and act differently from older generations.

They’re not just the newest group in the workforce or marketplace; they’re changing how we see technology, culture, and social issues. Gen Z values honesty, fairness, and innovation. They don’t just copy what millennials or baby boomers did. Instead, they’re setting their own trends and challenging old ideas.

Generation Z also cares deeply about social issues. Whether it’s climate change, mental health, or equality, they want to see real change, and they expect brands to be part of the solution. They’re more diverse than past generations, which helps shape their open-minded views and strong sense of purpose.

In 2025, Gen Z’s influence goes beyond what they buy. They’re creating content, building businesses, and starting conversations. They use social media not just for fun but to learn and share ideas. They prefer mobile-first content, expect quick responses, and support brands that stand for something real.

5 Gen Z Purchasing Trends Every Brand Must Know

1. Sustainability Matters

Today’s Gen Z shoppers are paying close attention to how their choices affect the world. They want to buy from brands that care about the environment and treat people fairly. For them, it’s not just about the product; it’s about the impact behind it.

That’s why many Gen Z consumers are choosing eco-friendly products and supporting businesses that are honest and responsible. They look for companies that use sustainable materials, reduce waste, and are open about how they do business.

Gen Z can tell when brands are faking it. To earn their trust, companies need to take real action, like using ethical supply chains, cutting down on pollution, and showing real progress.

Brands that make sustainability a true part of their mission have a better chance of gaining Gen Z’s loyalty.

2. Dependence On Influencers And Trends

Gen Z doesn’t trust traditional ads the way older generations did. Instead of TV commercials or banner ads, they look to influencers, friends, and viral trends to help them decide what to buy.

Influencers play a big role because they feel real and relatable. Their honest reviews and everyday content make them more trustworthy than big brand messages. When a brand works with someone who truly connects with Gen Z, it can grab more attention and build trust.

Gen Z also loves to follow trends. They keep up with what’s popular on platforms like TikTok, Instagram, and YouTube. Brands that stay up to date with new trends and social movements have a better chance of staying relevant and catching Gen Z’s interest.

To connect with Gen Z, brands need to focus on real voices, fresh ideas, and what’s happening right now.

3. Mobile-First Mindset

Most Gen Z prefer to use their phones over other devices. For them, mobile isn’t just a tool; it’s how they shop, talk to friends, play games, learn new things, and stay informed about the world.

It’s no surprise they spend so much time on their screens. Gen Z expects everything to be fast, easy, and available on mobile. That’s why top brands like Nike are doing so well; they understand this mobile-first mindset. Nike uses platforms like Instagram to let users explore and shop for products directly through features like “View Shop.” It’s simple, seamless, and perfect for Generation Z.

If you want to reach Generation Z, your content and shopping experience must be mobile-friendly. That means:

•  Fast, smooth apps
•  Websites that work perfectly on phones
•  Social media content that’s fun, useful, and easy to interact with

It’s not just about making things look good on a small screen. It’s about creating an experience that fits into Gen Z’s fast-paced and digital lifestyle.

Generation Z grew up online. Social media is where they learn, shop, and express themselves. They care about real issues like mental health and social justice, and that shows in how they choose what to buy. They also make quick decisions, often influenced by what they see on TikTok or Instagram. So, if you want to connect with this diverse, smart, and socially aware generation, your content must live where they do—on mobile.

4. Personalized Experiences

Gen Z is growing up in a world full of choices and constant online noise. Because of that, they want experiences that feel made just for them. They expect brands to know what they like and offer things that match their interests.

From personalized ads to custom product suggestions, Gen Z looks for brands that appeal to them. To do this well, companies need to use data and smart technology to offer the right message at the right time.

When brands focus on personalization, they build stronger relationships with Gen Z. It helps increase trust, engagement, and long-term loyalty.

If companies want to win over this generation, the key is simple: understand their world, speak their language, and make them feel seen. The brands that do this well will lead the way in the future.

5. Social media shopping

Gen Z's follows influencers more than any generation before. In fact, almost 75% of Generation Z follow influencers on social media. For them, influencers are a key part of how they discover new products and decide what to buy.

They trust influencers who know what they’re talking about and who are honest about the products they promote. This makes influencer marketing one of the most powerful tools for reaching Generation Z.

Gen Z's shopping habits reflect their values. They want to support brands that care about things like mental health, social justice, and the environment. They also want those brands to understand their digital lifestyle.

To connect with Gen Z's, brands need to go beyond old-fashioned ads. They need to:

•  Be active on social media
•  Work with influencers who truly connect with Gen Z
•  Show that they care about the same issues Gen Z cares about

Conclution

Gen Z also tends to make quick decisions and impulse buys based on what they see online. That means brands must act fast, stay updated on trends, and keep their content real and engaging.

By kingkentus

Understanding Nigerian Consumer Behavior In Online Shopping

Meta description: Learn how to succeed in Nigeria's e-commerce market by understanding consumer behavior. Discover key strategies to boost sales online and gain customer loyalty. The study of how people (individuals or groups) choose, purchase, use, and discard products, services, and concepts is known as consumer behavior. It is a multidisciplinary field that uses sociology, psychology, and other social sciences to comprehend the factors and motivations influencing consumer choices.

Online shopping in Nigeria has grown quickly in the last decade. Thanks to better internet access and more people using smartphones, buying products online is now part of everyday life. E-commerce platforms make shopping easier and offer a wide range of options, which many Nigerians now prefer.

If you're a business looking to succeed in Nigeria’s online market, it's important to understand how Nigerian online shoppers think and act. In this post, we explore the key consumer behaviors that shape online shopping in Nigeria and how you can use this knowledge to grow your business.

Understanding consumer behavior helps businesses:

Develop effective marketing strategies.
Enhance innovation and product development.
Anticipate the desires and requirements of your customers.
Choose the most suitable communication channel.

Importance of Consumer Behavior In Online Shopping

Shopping habits in Nigeria are changing fast. If your business wants to grow in this space, it's important to understand what drives Nigerian consumers. Culture, income levels, and technology all affect how people choose what to buy.

Recent research shows that more Nigerians shop using their mobile phones. This highlights the need for strong digital marketing strategies. Businesses should pay close attention to shopping patterns, what people buy, how much they’re willing to pay, and how loyal they are to certain brands.

For example, young Nigerians aged 18 to 35 are highly influenced by social media. Working with influencers can be a smart move to reach this audience.

It’s also helpful to understand what motivates buyers. While low prices matter to shoppers, more people are also starting to care about product quality and brand reputation. By grouping your audience and learning what each group wants, you can create more powerful and personal marketing messages that drive results.

Key Factors Influencing Nigerian Consumer Behavior In Online Shopping

• Online Payment Systems in Nigeria

In Nigeria, how people pay for things online is changing fast, and that change is helping e-commerce grow. With more than half of the population in Nigeria using the internet every day, there’s a big need for fast, safe, and easy ways to make payments.

Today, Nigeria’s payment system is a mix of old and new. Traditional banks still play a role, but new financial technology (fintech) companies are changing how payments are made. The Central Bank of Nigeria (CBN) has created rules to support this shift, like the cashless policy, which pushes people to use less physical cash.

Payment platforms like PayPal and Flutterwave have made it easier for Nigerian businesses to sell to both local and international customers. These tools not only make payments smoother but also help build trust, which is very important when shopping online.

Still, there are challenges. Many Nigerians worry about online fraud and whether their money is safe. This shows that while payment systems are improving, there’s still work to be done to make people feel fully safe.

• Cultural factor 

Nigeria is a country full of culture and diversity. With many ethnic groups like the Yoruba, Igbo, and Hausa, it’s no surprise that culture plays a big role in how people shop and what they buy. From food to clothing, traditions and values shape people’s preferences in many ways.

Cultural events like weddings, festivals, and other special occasions often influence what people choose to buy. Many Nigerians prefer brands that match their cultural identity. About 70% of Nigerian consumers are more likely to choose a brand that reflects their culture instead of a global one. This shows that local connections matter more than international popularity for many shoppers.

Family also plays an important part in shopping decisions. In Nigerian homes, especially in traditional settings, big purchases are often discussed and agreed upon by the whole family. This is why bulk buying is common, especially for food and household goods.

For any business that wants to succeed in Nigeria, it’s important to understand and respect these cultural influences. When marketing strategies reflect local values, people are more likely to stay loyal and view the brand in a positive light.

• E-Commerce Growth

Shopping on phones is becoming more popular in Nigeria, and it's changing the way people buy things online. With more people using smartphones, mobile commerce is growing fast. In fact, over 70% of internet users in Nigeria now shop online using their mobile devices. Experts believe that in the future, nearly half of all online shopping in Nigeria will happen through phones.

One big reason for this growth is convenience. Mobile apps make it easy for people to browse products, compare prices, and make purchases with just a few taps. Mobile wallets are also becoming more common. The majority of people in Nigeria now use them to pay without cash, making shopping faster and easier.

This trend is not just helping people in cities—it’s also opening up more shopping options for those in rural areas, where there might not be many stores. Young people, especially, are leading the way. They are more likely to shop online and use mobile payment tools than older generations.

For businesses, this is a great time to focus on mobile. By offering easy-to-use apps, personalized deals, and loyalty rewards, brands can connect better with their customers and build stronger relationships.

• Consumer Behavioral Factors

To succeed in Nigeria’s e-commerce market, it’s important for businesses to understand how Nigerian consumers shop. The way people buy things in Nigeria is shaped by factors like income, age, and access to technology. With more people using mobile phones and mobile payment systems, online shopping habits have changed a lot in recent years.

More than 70% of Nigerians prefer shopping on their mobile phones. This means businesses need to make sure their websites and apps are mobile-friendly. Convenience is a top priority for shoppers, and an easy navigation and a quick checkout make a big difference in their buying decisions.

Price is also a big factor. Nigerian consumers compare prices on different websites before they buy anything. This means businesses must offer competitive prices and extra services to stand out.

Trust is another key factor. Many Nigerians are concerned about whether products are authentic and if they’ll receive their orders on time. About 64% of people said this was a big concern for them. So, having clear return policies and positive customer reviews is important for gaining trust.

• Technological Factors

In Nigeria, technology is changing how people shop, and it’s reshaping the way businesses connect with customers. Smartphones and internet access have made shopping more convenient, with many Nigerians now using their mobile phones to buy things online. This shift towards online shopping isn’t just a passing trend; it’s a new way of doing business.

Social media has also become a big influence on what people buy. Nigerian shoppers are influenced by social media when making purchasing decisions. This means businesses need to focus on digital marketing that connects with local preferences and habits.

Technology is also improving the shopping experience by offering more personalized service. With the help of data, businesses can now offer products and ads that are helpful to each customer’s needs and interests.

• Logistics and Supply Chain Factor

For e-commerce businesses in Nigeria, having a strong logistics and supply chain system is key to success. How quickly and reliably products are delivered can make or break customer satisfaction. A lot of Nigerian consumers care most about delivery speed and reliability. This means businesses need to focus on improving their logistics to meet customer expectations.

Nigeria faces some unique challenges when it comes to logistics. While cities like Lagos and Abuja have better infrastructure, rural areas often don’t have easy access to roads or delivery services. This makes delivery times longer and more expensive in certain areas. To deal with these challenges, online retailers need flexible logistics strategies that can adjust to different parts of the country.

Using data can help improve delivery routes and manage inventory more efficiently. New technologies also keep customers updated on their orders, which helps build trust. Partnering with local delivery services can also improve last-mile delivery, making sure products reach even the most remote areas.

• Demographic Factors

When it comes to shopping in Nigeria, demographics play a big part in shaping how people buy things. Factors like age, gender, income, and education level all influence purchasing decisions. Let’s take a closer look at how these factors shape consumer behavior.

Higher-income households tend to spend more on premium brands and luxury items, while those with lower to middle incomes are more focused on finding affordable options. This creates different market segments, which brands need to understand to target the right audience.

Younger consumers are more likely to shop online and use digital payment methods.

And the Gen-Z group prefers e-commerce platforms, signaling a big change from traditional shopping.

Education level is important too. Consumers with higher levels of education usually do more research before making purchases and prefer brands that are transparent and sustainable.

Gender is another factor that influences shopping habits. Women are often more loyal to beauty and fashion brands, while men may be more interested in technology and automotive products. Understanding these differences helps brands create more effective marketing strategies.

• Impact of Social Media

Social media is playing a huge role in changing the way people shop in Nigeria. Platforms like Facebook, TikTok, WhatsApp, Instagram, and X (formerly Twitter) have become important tools for businesses to connect with customers and influence their buying decisions. Social media is no longer just for marketing; it's also becoming a major sales channel.

The majority of Nigerian internet users now use social media to discover products. This shows just how important these platforms are for increasing brand visibility. By using targeted ads and engaging content, businesses can reach specific groups of people, making sure their products appeal to the right audience. This is especially important in Nigeria’s diverse market, where understanding local cultures matters a lot.

Social media is also creating a more community-driven shopping experience. Many consumers now trust user reviews and influencer recommendations when making buying decisions.

Conclusion

To succeed in Nigeria's e-commerce market, it’s important for businesses to understand how Nigerian consumers shop. Focusing on trust, security, mobile-friendly websites, different payment options, social media influence, and personalized shopping experiences can help businesses meet the needs of Nigerian shoppers.

As the e-commerce market continues to grow and change, staying in tune with what consumers want will be essential for long-term success.

By kingkentus

Top Mobile Payment Gateways For Nigerian Online Shoppers

Meta Description: Discover the best payment gateways in Nigeria for businesses of all sizes. Compare top providers like Paystack, Flutterwave, and Interswitch to find the perfect solution for secure, seamless mobile payments and eCommerce success.

As more people in Africa shop and do business online, the need for strong and safe payment systems is growing fast. Businesses now need trusted platforms that can help them receive payments easily and without problems.

Payment gateways make this possible. They allow businesses to accept different types of payments, like credit cards and mobile money, smoothly and securely. These payment solutions also help solve payment issues caused by different banks and customer preferences across the continent.

In this article, you’ll learn about the top mobile payment gateways for Nigerian online Shoppers that are changing how online payments work in Africa. Knowing about them can help you pick the right one to grow your business and make your daily operations easier.

What Is An e-commerce payment Gateways?

When you buy something online, there’s a tool working behind the scenes to make sure your payment goes through safely. This tool is called a payment gateway. It acts as a middleman between the online store and the payment processor, helping to send your payment information securely so it can be approved.

While some businesses can connect directly to a payment processor, using a payment gateway adds extra safety and useful features. Many gateways also offer tools like fraud protection, payment tracking, and support for different payment types and currencies.

Without a payment gateway, businesses would have to handle sensitive payment details themselves, which is risky and limits how customers can pay.

Top Mobile Payment Gateways for Nigerian Online Shoppers

1. Flutterwave

Flutterwave is one of Africa’s top payment platforms. It helps businesses accept payments quickly and safely from customers around the world. Flutterwave is built to support both local and global payments, making it a great choice for online stores and digital businesses in Nigeria.

In 2021, Flutterwave reached a value of $1 billion. Today, it supports payments in over 30 different currencies, giving you the chance to grow your business internationally.

Flutterwave also offers a feature called Rave, which allows you to accept payments from anywhere in the world. Whether your customers prefer cards, bank transfers, or mobile money, Flutterwave supports over 15 payment methods.

Flutterwave also gives your customers many ways to pay. These include:

Credit and debit cards, Mobile money, Bank transfers, POS, USSD and more.

With so many choices, your customers can always find a way to pay, so you don’t lose sales.

 What makes Flutterwave a good choice?

•  Accept payments in 30+ currencies
•  Offer 15+ payment options
•  Works well with online stores
•  Easy-to-use and well-documented APIs for developers.

Flutterwave is a smart and flexible tool for anyone running an online store or a global business in Africa.

1. Paystack

Paystack is one of the most trusted payment platforms in Nigeria and across Africa. It makes it easy for businesses, either big or small, to accept payments from anyone, anywhere in the world. With a smooth checkout process, customers can pay quickly and easily, helping you make more sales.

Whether you’re running a small startup or a large company, Paystack has the right tools to help you grow, and it's built to handle both online and offline payments with speed and safety.

 What does Paystack offer?

•  Over 10 ways to pay, including cards, transfers, and more
•  High success rate for completed transactions
•  Strong fraud protection to keep your business safe
•  Easy-to-use APIs for developers
•  Clear reports to understand how your customers shop

Paystack is a great choice if you want a reliable payment system that works well for both local and international customers.

1. Remita

Remita is one of the most widely used payment gateways in Nigeria, especially by government agencies, schools, and large businesses. It was created by SystemSpecs to make sending and receiving payments easier and more organized.

But it’s not just for public institutions. Remita also works well for e-commerce websites, insurance firms, utility companies, schools, churches, clubs, and other organizations that need to collect different kinds of payments.

With Remita, businesses can get paid through USSD codes, debit or credit cards, PoS machines, and bank transfers. Customers can also view their payment records to better understand their finances.

What does Remita offer:

•  No setup fee
•  Transaction charge: 2% per payment, with a maximum of ₦2,500
•  Extra charge: Foreign cards attract an extra 2%
•  Settlement time: Same-day for most payments, while card payments are settled the next day
•  Supports: WooCommerce, Wix, Magento, OpenCart
•  Payment options: USSD, debit/credit cards, PoS, bank transfers

Remita’s wide range of features and trusted reputation make it a strong choice for businesses and institutions in Nigeria.

Over the years, Remita has built a solid reputation for processing card payments quickly and giving merchants clear details about every transaction.

If you run an e-commerce website, Remita can help you receive payments fast once you’ve set it up. The good news is, setting up Remita is simple and doesn’t require special skills. Its checkout system is easy to install on most website platforms.

Remita is also accepted in many countries, especially across Africa, making it a great choice for businesses that want to reach more customers.

1. Interswitch

Interswitch is a technology-focused company that specializes in payment solutions across Africa. The company is known for pushing the limits of innovation to make it easier for businesses to process payments.

Interswitch connects different banks in Nigeria and provides technology for ATM cards. It powers over 11,000 ATMs in Nigeria and owns Verve, the country’s most popular payment card.

To get started with Interswitch, there is a one-time integration fee of N150,000. After that, for each successful transaction, you’ll pay a 1.5% fee based on the transaction amount, capped at N2,000. For transactions under N133,333, the fee is 1.5%. For larger transactions, the fee is a flat N2,000.

This payment system is widely used and trusted in Nigeria and beyond.

1. GTPay

GTpay, owned by the well-known GTBank, is one of Nigeria’s top financial services today.

It offers fast and reliable digital payment solutions for merchants around the world. Businesses can use the GTpay API to process bank transfers and card payments easily.

This system makes it simple for both local and international business owners to handle transactions and manage deals without stress.

GTpay users also benefit from 24/7 technical support. There’s always a dedicated account manager available to help merchants and customers with any issues or technical difficulties.

1. OPay

Opay is a fast-growing and flexible payment gateway in Nigeria, known for its easy-to-use features.

It offers a wide range of payment options, making it a great choice for both businesses and customers. With Opay, businesses can securely accept card payments and process transactions smoothly.

Opay supports different payment methods like bank transfers, debit/credit cards, and mobile money, giving businesses flexibility on how they accept payments. Setting up Opay on your e-commerce site is simple, thanks to its easy API integration.

Merchants also have access to a user-friendly dashboard to track transactions in real time, along with instant payment notifications to keep an eye on sales and financial activities.

One of Opay’s strengths is its reliability and ability to scale. Whether you have a small shop or a larger business, Opay offers features that can grow with you. Plus, it supports international payments, making it a good option for businesses wanting to reach customers around the world.

With competitive transaction fees, Opay helps keep costs down while offering customers a smooth checkout experience. And with 24/7 customer support, any issues can be resolved quickly.

1. Monnify

Monnify, created by Moniepoint, is a popular payment gateway in Nigeria, used by businesses in Nigeria.

What does Monnify offer?

•  Cost: 1.5% per transaction
•  Settlement Time: Payments are usually settled the next day, but you can choose daily, twice daily, or instant settlements.
•  Payment Options: USSD, cards, and internet transfers
•  Security: It’s PCI DSS compliant, ensuring secure transactions
•  Recurrent Billing: Not available

Monnify offers flexible payment solutions to businesses in Nigeria, with the ability to accept payments through USSD, cards, and bank transfers. It processes transactions quickly, typically within 24 hours. Users can also get payments settled on a schedule that works for them, whether daily, twice daily, or instantly.

For account transfers, Monnify charges a 1% fee, capped at ₦1,000, and for card transactions, the fee is 1.5%, capped at ₦2,000. Merchants can also receive payments offline using Moniepoint’s PoS terminals.

Monnify is well-known for its competitive fees and ease of use, making it a great choice for small businesses and startups in Nigeria.

1. SeerBit

SeerBit currently serves over 15,000 merchants in eight African countries and plans to grow even more by the end of the year.

SeerBit supports payments in 13 different currencies, including GBP, CAD, and USD, making it easy for businesses to serve international customers. Merchants pay no setup fees but are charged 1.5% for local transactions and 3.8% for international ones.

For businesses without websites, SeerBit provides payment links to share with customers, allowing payments through mobile money, bank transfers, PoS, USSD, bank accounts, and cards. It also integrates with platforms like WooCommerce, Magento, and Wix. The settlement time is one day, just like other popular payment gateways.

What does SeerBit offer:

• Cost: No setup fees; 1.5% for local transactions, 3.8% for international transactions
•  Settlement Time: Payments are typically settled the next day
•  Payment Options: Direct debit, bank transfer, PoS, USSD, bank account, card, mobile money
•  Security: Level 1 PCI-DSS compliant
•  Recurrent Billing: Available

SeerBit also offers a white-label solution, which allows businesses to provide their own digital banking and payment options under their brand.

1. PayU

PayU is a reliable payment gateway changing how online transactions are handled in Africa. It has become one of the most popular payment solutions across the continent.

PayU processes over 6 million transactions daily, proving it can handle high business volumes. It also offers customized solutions for different industries, from retail to education.

What does PayU offer?

•  Payment solutions designed for different industries
•  Multiple payment methods for customers
•  AI-powered analytics and reporting to help businesses track their performance

PayU’s wide range of features makes it a strong choice for businesses of all sizes across Africa.

1. Voguepay

VoguePay is a reliable payment solution that makes digital transactions easy for businesses and individuals. It stands out for its simple integration process, which allows businesses to set up checkout pages in just a few minutes. Thus, merchants can quickly create a smooth and attractive payment experience for their customers.

The platform also offers excellent customer support, available 24/7 to assist with any issues, especially for credit card payments. VoguePay is known for its low transaction fees, making it a great choice for businesses of all sizes.

Fees:

1.5% for local transactions

3.8% for cross-border transactions

VoguePay's ease of use and affordable fees make it a popular choice for businesses looking for a simple payment solution.

Conclusion

Nigeria has many payment gateways to choose from, each designed to meet different business needs. Whether you're a small eCommerce startup or a large multinational company, there are plenty of options to help you find the right payment system for your business. By considering important factors like cost, settlement time, security, and payment options, businesses in Nigeria can choose the best payment gateway to help them grow and succeed.

By kingkentus

Why Nigeria Is Africa’s Next Big Market: Key Growth Insights

Meta Description: This is why Nigeria is Africa's next big market for investors and entrepreneurs, with a growing market of over 1.2 billion consumers, a strategic location, and a growing consumer market.

Nigeria is becoming a top choice for multinational companies growing in Africa. As the continent’s largest economy with over 200 million people and a rising middle class, Nigeria offers a large and promising market for investment.

One of Nigeria’s biggest strengths is its location. Positioned in West Africa, it is a gateway to the rest of the continent, giving businesses access to over 1.2 billion potential customers. This makes Nigeria an ideal base for expanding across Africa.

The country also provides strong logistical advantages. With major ports and airports, Nigeria offers easy connections to international markets. Its infrastructure—especially in transport and communication—is steadily improving, helping companies lower their costs and run more efficiently.

Why Nigeria Is The Next Big Market In Africa

• Abundant natural resources and economic diversification 

Nigeria is rich in natural resources and is building a stronger, more diverse economy. Along with its helpful location in West Africa, the country has large supplies of oil, gas, and minerals. These resources have brought in major foreign investment, especially in the energy sector.

But Nigeria is not just about oil. Its economy is growing in other areas too—like agriculture, technology, and manufacturing. These industries are expanding quickly and creating new opportunities for businesses.

The Nigerian government is also working to make the country more business-friendly. It has introduced tax breaks, investment support, and major infrastructure projects. These steps are making it easier and more attractive for companies to invest and grow.

Agriculture, in particular, has huge potential. Nigeria has fertile land and a climate that supports many kinds of crops. New government programs are helping farmers grow more and add value to their products, opening the door for more agribusiness investment. The manufacturing industry is also growing, thanks to efforts that support local production and cut back on imports.

• Growing consumer market

Nigeria has the largest population in Africa, with over 200 million people. This makes it a huge market full of potential for businesses looking to grow.

As more people move to cities and the middle class continues to grow, the demand for goods and services is increasing. This creates many business opportunities in different industries.

From online shopping platforms to financial service companies, many businesses in Nigeria are meeting the needs of this fast-growing consumer base. The market is diverse, and there is room for both local and international companies to succeed.

• Strategic location and connectivity

Nigeria is in West Africa and is a great starting point for companies that want to grow across the continent. Its location gives businesses easy access to nearby African markets and helps with trade and partnerships.

The country has good transportation systems—airports, seaports, and roads—that make it easier to move goods and connect with other countries. Nigeria also has a large English-speaking population and a mix of cultures, which makes it attractive to foreign investors and international companies looking to work together.

• A young and entrepreneurial workforce 

Nigeria has a young and energetic population that is helping the country grow fast. With most people around the age of 18, the country has a strong workforce full of fresh ideas and creativity. This gives businesses a great chance to find new talent and stay innovative.

The tech industry in Nigeria is also growing quickly. Lagos, one of the biggest cities, is now seen as a major tech center in Africa. New businesses in areas like fintech, e-commerce, and mobile technology are changing how people live and work. Many startups are getting investment, and tech hubs and support centers are helping them grow.

Young Nigerians are not just looking for jobs—they are starting their own businesses. They want to solve problems in their communities and make a difference. To help them, the government and private companies offer support like funding, training, and business advice.

Key Sectors For Investment In Nigeria

• Oil and Gas

The oil and gas industry is still very important to Nigeria’s economy, even as the world moves toward cleaner energy. In the second quarter of 2024, this sector made up 5.70% of the country’s GDP.

There are many ways digital entrepreneurs can help improve this industry. They can create tools for things like predictive maintenance, process automation, and data analysis. These tools can help companies work better and save money.

Also, recent changes in government rules, like removing fuel subsidies and changing how petroleum is priced, can open the door for new digital solutions that improve transparency and efficiency.

• Agriculture

Agriculture is still a big part of Nigeria’s economy, but the country faces challenges with food security and farming efficiency. The government plans to improve the sector by investing more and boosting security in key farming areas.

Technology can play a big role in changing how farming works. Tools like precision farming, better supply chain systems, and agri-tech platforms can help farmers grow more with fewer resources.

As food production becomes more expensive due to inflation and changes in exchange rates, there is a big chance for tech solutions to make farming cheaper and more efficient.

• Banking and Financial Services

Nigeria’s banking and financial sector is changing fast, with a strong push toward digital services. Fintech companies are leading the way, using new technology to improve how people save, borrow, and manage money.

To support this growth, the Central Bank of Nigeria (CBN) has set up rules like the Regulatory Sandbox Framework. This lets fintechs test new ideas safely before launching them fully.

With inflation still high and the interest rate at 27.5%, more people are looking for easier financial tools, like small loans and automated savings apps. Startups that focus on helping more people access banking through digital services will have a big advantage in this growing market.

Nigeria’s tech and telecom industries are growing fast. In 2024, the telecom sector grew by 6.78%, thanks to better internet coverage and the rollout of 5G. This growth is opening new doors for digital businesses.

Entrepreneurs can now build services like video streaming, online learning platforms, and telemedicine apps. More internet users also mean bigger opportunities in remote work tools, cloud services, and cybersecurity.

The tech sector is a big part of Nigeria’s economic growth. Big companies like Flutterwave, OPay, and Moniepoint have already become unicorns, showing that strong ideas can attract large investments. This trend is expected to continue in 2025, especially in areas like fintech, e-commerce, digital services, and software.

Still, to keep growing, the sector must fix issues like weak infrastructure and limited access in some areas. Expanding digital services across the country will help more people benefit from these innovations.

• Industrial Goods

Nigeria’s focus on building infrastructure and selling some government-owned assets is expected to help the industrial sector grow, according to the 2025 Budget Economic Outlook.

This creates new chances for entrepreneurs to build digital tools that make manufacturing, supply chains, and quality checks run more smoothly. As automation becomes more common, smart solutions like AI-powered logistics and warehouse systems can play a big role in helping businesses work faster and more efficiently.

Other countries in Africa For Manufacturers and Entrepreneurs To Invest  

• Rwanda

Rwanda is now one of the top places in Africa for investors. The country has a stable government, clear business policies, and a fast-growing economy.

Rwanda is investing heavily in roads, technology, and other key areas. It’s also known for making it easy to start and run a business. Because of this, many international investors are putting money into sectors like tech, farming, and tourism.

The country has low levels of corruption and strong rules that support business. This makes Rwanda one of the most trusted and business-friendly places to invest in Africa.

• Kenya

Kenya is seen as the main entry point to East Africa and has one of the region’s fastest-growing economies. Innovation and technology are helping the country grow quickly.

Kenya is now a center for fintech, agriculture, and renewable energy. A rising middle class is also increasing the demand for goods and services. Nairobi, often called “Silicon Savannah,” has a lively tech startup scene that draws in both local and foreign investors.

The government is working hard to improve roads, energy, and business rules, making Kenya an even better place for investment.

• South Africa

South Africa has one of the most advanced and diverse economies in Africa. It leads in industries like mining, energy, manufacturing, and finance, and offers a stable and well-managed place for investors.

The country has strong infrastructure and a skilled workforce, making it a top choice for large investments. South Africa is also working to become a major center for renewable energy, creating big opportunities for investors interested in clean and sustainable power.

• Egypt

Egypt is a key country for investment, thanks to its large population and important location. It connects both the Middle East and Africa, giving businesses access to two major regions.

The Egyptian economy is growing and becoming more diverse. There are increasing opportunities in manufacturing, renewable energy, and tourism. The government is also working hard to improve the economy by making reforms and upgrading infrastructure, which makes Egypt even more attractive to investors.

By kingkentus

How To Start An Agricultural Export Business In Nigeria

Agricultural export of local produce has played a huge role in generating income and creating jobs. Exporting local farm produce or handmade items can earn you up to five times more than what you’d make selling the same things in Nigeria.

The good news is that the Nigerian government now supports this kind of business. You can get loans and other help to start your agricultural export journey.

In this post, we'll look at simple steps on how to start an agricultural export business in Nigeria.

Steps To Begin An Agricultural Export Business In Nigeria

• Do a Thorough Research

Starting an agricultural export business takes careful planning and smart decisions. It's not something to rush into. You need to do serious research before getting started.

First, learn how to build the right contacts. Find people or companies who are already in the export industry. Then, check if there is already too much of your product in the market.

• Business Registration

After a thorough research, the  next thing you should do is register it with the right government body. In Nigeria, this is done through the Corporate Affairs Commission (CAC).

The CAC is the agency in charge of handling business registrations and making sure companies in Nigeria follow the rules.

You can register your agricultural business in different ways depending on the structure you choose. For example, you can register as a business name, a limited liability company, a non-governmental organization (NGO), and so on. Each type of business has its own registration steps and required documents.

Registering your business gives you many advantages. You become a recognized business owner, and this can help you apply for loans and enjoy other support programs meant for entrepreneurs.

If you need help with the registration process, you can contact us and we’ll guide you through it.

• Nigerian Export Promotion Council

If you want to start exporting from Nigeria, one important step is to register with the Nigerian Export Promotion Council (NEPC). This gives you an export license and adds your name to the official exporters' directory.

The NEPC helps connect Nigerian exporters with international buyers. It also confirms that your export certificate is valid and speaks on behalf of Nigerian sellers when dealing with foreign buyers.

The NEPC also makes the export process easier to understand. They have a step-by-step guide made up of 9 parts. These include:

- E-registration

- Creating an export plan

- Handling documents and procedures

- Arranging logistics and freight

- Setting prices

- Managing finances and legal issues

When your business is listed in the NEPC directory—or other export directories—you can receive orders from customers anywhere in the world.

Before you start exporting from Nigeria, your company must meet some legal requirements and have certain important documents in place. These documents help ensure your goods pass through customs smoothly and reach their destination without problems.

To help you understand better, here’s a list of key export documents. Think about which of these might be most important for your business:

• Commercial Invoice: This is created by your company and acts as a customs declaration. It includes details about the goods you're exporting, such as quantity, price, and destination.

• Cargo Bill: This document works like a receipt. It lists the goods being shipped and is usually issued by the ship’s captain to the person sending the cargo.

• Consular Invoice: This is needed by the consulate or embassy of the country where the goods are going. It’s an official document and often required before entry into that country.

• Certificate of Origin (CO): This document shows where the products were made and packaged. Some countries require this to confirm that the goods are truly from Nigeria.

• Inspection Certificate: This is very important. It proves the goods were in good condition at the time of shipping. Many countries need this to prevent illegal or damaged goods from entering.

• Dock Receipt: This proves that your goods have arrived at the sea carrier’s shipping terminal and are ready to be shipped.

• Warehouse Receipt: This is issued when your goods are stored in a warehouse. It proves that you own the goods and that they’re being kept safe before shipment.

• Destination Control Statement: This tells the carrier and any foreign party that your goods are only allowed to be exported to specific countries. It can be part of other documents like the commercial invoice or air waybill.

• Insurance Certificate: This shows that your shipment is insured. It contains the policy number, type of coverage, and the insurance company’s contact details in case of loss or damage.

• Export License: This license proves that your business is legally allowed to export goods. It’s issued by a government agency and gives your foreign customers confidence that they’re dealing with a legal exporter.

• Structure

Once you get your licenses and permits, you're one step closer to becoming a trusted exporter. These documents also allow you to ask questions and get helpful information from the Nigerian Export Promotion Council (NEPC) about how the export business works.

To build trust with buyers and make your business look serious, you need a good setup. One way to do this is by using a professional or virtual office address. This gives your business a professional image and helps buyers feel more confident in working with you.

You should also create a website or landing page so customers (especially importers) can find you online and place their orders easily. On top of that, it’s a good idea to register your company on trade websites. This helps more people see your business and increases your chances of getting customers from around the world.

• Source For Direct Producers And Suppliers

The next step is to find where to get the products you want to export. You can produce the goods yourself if you’re able to meet the demand. But if not, it’s best to connect with people who already produce them and reach an agreement with them.

You can start by visiting the farms or factories where the products are made. Or, you can simply open a communication line with the producers or farmers.

• Invest In Advertisement And Online Marketing

If you don’t already have a steady buyer who is ready to keep buying your products, then you need to focus on online advertising and marketing. This will help you reach new customers in the countries you plan to export to.

Before you start advertising, make sure you’ve already chosen a product that is in high demand in the country you want to export to. Once that is settled, running targeted ads becomes much easier and more effective.

Don’t forget to use social media. With the right keywords and well-targeted ads, you can reach people who are likely to be interested in your product.

• Export Your Products

To export your goods, you can work with freight forwarders. These companies specialize in moving goods around the world. They can handle everything for you, including insurance and finding a trusted customs broker.

Another option is to hire a customs broker. They are the experts who help clear your goods through customs. In many countries, only local, registered officials can handle this task.

When shipping, you’ll have two main options: Free On Board (FOB) and Cost, Insurance, and Freight (CIF). With FOB, the buyer is responsible for costs and risks once the goods are shipped. With CIF, the seller takes care of all costs, including insurance and transportation, until the buyer receives the goods.

• Post-Export Management and Business Scaling

Shipping your first product is just the start of your export journey. What makes successful export businesses stand out is how they manage relationships, track progress, and plan for growth after the first sale.

To get started, set up proper systems. Keep clear and accurate records of every shipment, including documents, buyer communications, certifications, and payment terms. This helps you stay organized and ready for audits, and it shows buyers that you are reliable and consistent.

Pay attention to feedback from buyers. Even small changes in product quality, packaging, or delivery speed can turn a one-time sale into a long-term relationship. Using tools like Customer Relationship Management (CRM) systems can also help you manage buyer relationships as your business grows.

As your foundation gets stronger, scaling up becomes easier. You can explore new markets, offer related products, improve your branding, or look into private labeling. Each successful export gives you more leverage to grow.

What To Export Out Of Nigeria

There are many agricultural products that sell well internationally, and Nigeria has a lot of natural resources that are in demand in other countries. This makes Nigeria a great place for exporting goods.

Some of the agricultural products you can consider exporting from Nigeria include:

• Charcoal

Charcoal is produced in various forms, including hardwood charcoal, charcoal briquettes, BBQ charcoal, and Shisha charcoal. It is made in different regions in Nigeria, such as Nassarawa, Jebba, Oyo, and Egbe.

The quality of charcoal produced in Nigeria is known to be among the best worldwide. This has led to strong demand from countries across Asia, Europe, and America, who seek to import it regularly.

• Cassava

Cassava is a very important crop in Nigeria. The country grows about one-third more cassava than many other African countries.

Around the world, over 800 million people rely on cassava as a regular source of energy. The tubers can be turned into many products like chips, starch, pellets, and flakes. These products are in high demand in countries like the UK, Germany, France, the Netherlands, and others.

• Sesame Seed

Sesame seed is an important crop in Nigeria, which is one of the top producers and exporters of the seed in the world. Nigeria ranks as the 7th largest producer globally, with about 80% of its sesame being exported.

The seed is known for its high nutritional value and numerous health benefits, with a minimum purity of 99%. The demand for sesame continues to grow at a rate of 4% annually, with major markets in the Middle East and Asia.

• Nut

Nuts like cashew and kola are known for their many health benefits, which makes them highly sought after in international markets.

Nigeria is responsible for about 20% of the world's in-shell cashew production, making it a leading exporter of cashew nuts. It is also the fourth-largest producer of cashews globally. The main importers of Nigerian cashew nuts are India and Vietnam.

• Bitter Kola

Bitter kola is highly sought after in countries like the United States, Japan, India, France, Britain, Germany, China, and other Asian nations. It is mainly found in Africa, and Nigeria is one of the largest exporters of this valuable nut.

• Ginger & Garlic

Ginger and garlic are among the most traded spices globally, known for their numerous health benefits. Because of their high demand, they are easily available and can be exported smoothly by following the steps we've outlined.

• Cocoa

Cocoa is one of the most popular crops in the world because it’s used to make chocolate, drinks, medicine, and other products. This makes it highly demanded in almost every country.

Nigeria exports thousands of tons of cocoa every year. From 2016 to 2017, exports grew by 20%. Nigeria is the fourth-largest cocoa producer in the world, making up 6.5% of global supply, and is expected to grow by 4% each year.

About 90% of Nigeria’s $804 million cocoa exports come from cocoa beans. Cocoa butter and cocoa paste are also exported in large amounts. Countries like the Netherlands, USA, Malaysia, and Belgium are among the top buyers.

• Plantain Flour

Plantain is a major crop in Nigeria. The country is the fourth-largest producer in the world, growing about 2.8 million metric tons every year. In Nigeria, many people use plantain flour for food. But the demand doesn’t stop there. Nigerians and other Africans living in Europe, America, and Asia also buy a lot of packaged plantain flour, making it a good business for export.

• Edible Oil

Edible oil is another product Nigeria is known for. The country produces many types, like palm oil, palm kernel oil, sesame seed oil, coconut oil, and vegetable oil. These oils are highly demanded in places like Asia, India, the Netherlands, and Italy.

Palm kernel oil, for example, is used to make creams, cosmetics, medicines, and sweets. Most of these oils are also rich in protein and other important nutrients.

• Fruits And Juices

Nigeria has many types of fruits that are good for health and highly valued in other countries. These fruits are seen as exotic overseas, so they are in high demand. You can also turn them into juice and package them for export.

Besides fruits, there are other farm products you can export, like chili pepper, bean flour, potatoes, kilishi, soybeans, honey, snails, catfish, butter, medicinal plants, full cream, and more.

Export Business Models and Strategies

Running a successful export business in Nigeria doesn’t follow just one method. The right approach depends on what you're selling, how much experience you have, the resources you can use, and how involved you want to be in the process.

Knowing the different export models can help you pick the one that matches your goals and lowers your risk at the start.

• Direct Exporting

Direct exporting is the simplest model. It means you sell your products straight to buyers in other countries without using any middlemen. This gives you full control over prices, your brand, and how you deal with customers.

One big benefit is that you earn more profit since you don’t pay any agent or commission fees. You can also build strong, long-term relationships with your customers and quickly respond to what the market needs.

But it also means you have more work to do. You must take care of things like rules and regulations, shipping, paperwork, and talking to foreign buyers. For beginners, this might feel like too much if not well planned.

• Indirect Exporting Through Intermediaries

Another easy way to enter the export business is by using middlemen. This is called indirect exporting.

Here, you let export agents, aggregators, or trading companies handle everything. They take your product and manage the whole export process — including finding buyers, paperwork, and shipping. These companies already know the market and have the tools to do the job.

The downside is you’ll make less profit because they take a share, and you won’t control how your product is sold or priced overseas. Still, this option is great for beginners or busy people. It lowers your risk and helps you start exporting without spending a lot of money upfront.

• E-commerce Exports

E-commerce exports are becoming very popular and offer a great opportunity for small agricultural businesses in Nigeria to reach buyers worldwide without needing large shipping containers.

The good part is that you can start small, test your products in different markets, and manage everything from your computer. However, you will need to deal with international shipping for small orders, create a strong online presence, and handle customer service in different countries.

For Nigerian entrepreneurs with limited money, e-commerce is a low-cost way to start exporting and reach customers worldwide if done well.

• Collaborative Export Networks

Collaborative export networks are another way to grow your business faster and save costs by working together with other exporters or producers.

In this model, businesses join groups like cooperatives or export clusters. They share resources to handle things like sourcing, packaging, logistics, and marketing. This is helpful for Nigerian agricultural producers who may not have the volume or funds to take on big international orders alone. By working together, members can negotiate better deals and increase their chances of securing long-term contracts.

The downside is that decisions might take longer, and profits are shared. But this model makes it easier for small businesses to start and offers more stability because everyone shares the systems and infrastructure.

Each export model has its benefits. The important thing is to understand where you are in your export journey, what resources you have, and the type of business you want to build. Choose the model that helps you start strong and grow steadily.

Conclusion

Exporting is not just a side job; it’s a serious, growing business that requires focus, dedication, and skill. Selling Nigerian products to international buyers is not impossible—it’s already happening every day through entrepreneurs who have learned the process, set up the right systems, and positioned themselves for global success.

There are real opportunities. The demand for Nigerian products is strong. And the good news is that the infrastructure for exporting is getting better. If you’ve been wondering how to start an export business, everything you need to get going is already available. What matters now is taking action.

By kingkentus